VF, the 120-year global leader of outdoor and activity-based lifestyle and workwear brands launches Axtell Soho.

VF, the 120-year global leader of outdoor and activity-based lifestyle and workwear brands launches Axtell Soho.

VF, the 120-year global leader of outdoor and activity-based lifestyle and workwear brands launches Axtell Soho.

Just like the very flavour of summer - blended in a drink altogether, the fashion for summer of 2019 is a perfect mixture of brights, pastels, ease, glams and comfort! The summer fashion trends for women include the classic and elegant fashion styles of trousers and blazers, maxi dresses, slip dresses, structured shirts, pleated skirts and milkmaid tops, with minimalistic styles when it comes to bags and ease and comfort for shoes. The effortless path to exploring the best complimenting shoes for the attires stops at the vast category of sandals, sliders, mules and clogs. The bags as to be considered the value-added accessories are in fashion with shades of blue and beige in clutch bags and tote bags whereas the chic shade of black in the classic backpacks!

Easy Sneakers And Backpacks

Trainers and backpack paired with denim shorts or jeans is the ultimate king of comfort and classic summer appeal. The trainers have been in trend since last year and haven’t really gone out. Trainers in white and beige are perfect summer attire with ease and comfort fused with style, and the glam of prints. The graphic details added, is the millennial twist to the modern yet chic trainer design. When paired with milkmaid tops of bright shades and denim shorts or jeans or a summer dress, trainers can be encorporated into a casual outfit for the beach or even a day out shopping!

Sandals And Clutch Bags

Sandals are the ultimate all-rounder for fashion trends in shoes, with heeled sandals and strappy sandals in black, glimmers of metallic and jewels are perfect alternatives for the less comfortable stilettos and high heels! Small heeled sandals in black are perfect for formal as well as semi-formal party settings, and the flat strap sandals in gold and silver, glammed with jewels are perfect for a relaxed party attire, paired with playsuits or maxi dresses. The strappy heeled sandals in metallic shades also offer a complimenting look to midi dresses or split skirts and dresses as well. Sandals paired with a clutch bag is a multi-purpose duo for many settings!

Sliders And Mules

Sliders and mules are the ultimate casual attire when it comes to dressing for the summer season. The sliders in tan shades offer a perfect compliment to the classic pleated skirt-structured shirt duo this summer. Mules in black with kitten heels, provide comfort and stylish design to the vintage checked blazer-suit outfit for professional as well as casual days-out. Alternatively, brightly coloured mules worn with a simple dress, or coupled with baggy jeans and a thin knit top, offer that vintage look. Sliders and mules are perfect example of summer fashion which is easy and comfortable, yet still having high-end fashion appeal.

The world of fashion is certainly something to be proud of in Britain.

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The fashion industry is evolving like never before.

With such a vast set of available accessories its hard to distinguish the right amount of additional 'stuff' that can enhance your look.

In a hope to appear more captivating, we tend to over exaggerate our style without the need for it in the first place.

The question is - how to avoid the unnecessary details of your look?

Let us take a look at what things you need to avoid in order to look tasteful and chic.

The Right Choice For The Right Occasion


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The first rule to remember is that you should find accessories that compliment the colour of your outfit and your complexion.

A handbag is generally an accessory every woman needs to invest in, and choosing a high quality, and appealing Italian leather purse will match nearly any combination of clothing.

The right handbag, in a nutral colour can go with many styles and colours of clothing, and will stand the test of time and fashion changes too.

Bright colours in handbags and accessories such as scarves can be great, but be careful to choose them wisely so that you dont look more of a parrot than someone who has an undisputed taste for fashion.

Whenever you are unsure about your definitive choice of colours in accessories, go for blacks, whites and nutral tones, that prove to be adequate for nearly any occasion.

Details That Capture Everyone's Eye


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Keep in mind that it is conceivable to combine large accessories together in one outfit, but there should never be more than two or three of them since you will never want to look overdressed.

Connecting with the material your accessories are made from is generally the right choice, and it can easily show off the level of style that you possess with just the right simple choice.

Try to conclude specifically what is that you want to achieve with your style, and only then add the additional accessories that will enhance the wanted outcome.

Needless to say, your makeup must be made out of colours that build on your outfit, or in a stylish contrast, which might even be the better choice for most occasions.

When in doubt, going for classic and traditional choices is always the right idea, since the general rule "Less is more" does indeed apply to your style and you never know who will compliment your outlook, with the stylish simplicity that you brought with yourself in your new favourite outfit.

Photo by LEMUR on Unsplash

For many, autumn and winter are a new chance to swap out those summer and spring styles for cold weather classics, like fuzzy sweaters, knit hats, and purses that complement your seasonal attire. It’s time to start off fresh again, and breathe some life into your wardrobe! Don’t throw away all your old bags, but adding some new classics to your closet for the new season will help make it easy to create the wardrobe looks you wait all year long to show off! Here are a few purse styles and shapes that will help you upgrade your collection from old to new again - without completely modifying your current collection.

Micro-mini

Minimising is in and with these micro minis all you need is your phone, credit card, and a lip gloss for the perfect night out. This is ideal for those cocktail dress nights out on the town, where you don’t want to lug around your regular mini bag.

Unique Clutches

Photo by Renata Fraga on Unsplash

The classic clutch never goes out of style. This autumn and winter, try a clutch that is a little more unique, like a hard plastic acrylic bag or a woven clutch - they make for an artistic touch to any outfit, and are a true statement pieces of their own. You can find simple envelope style cross-body clutches, as well as intricate textured designs. Try pairing these with a casual pair of jeans and blouse to really make it stand out.

Doctor Bag

This old-school look will have you replacing your classic totes with a much cleaner and more professional look. Totally roomy, you’ll love stuffing this bag with all your work and daily necessities! Match this with any office look or your date night apparel for a sophisticated style that’s versatile for your day-to-night lifestyles.

Belted Bags

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You may be thinking fanny pack at the mention of belt bags, but this strappy design is a great autumn accessory, especially when hitting up those outdoor activities and festivals. Out of sight and out of mind, the strap fits snug around your waist when adjusted properly and won’t steal the show away from your outfit. When you’re out and about, pair your belt bag with your favourite leggings and comfy sweater!

Decorative Pouches

Not quite a clutch, and not quite a wrist-let, this combo makes it easy to grab and go. The pouch design is also super flexible, and makes it easy to throw in all sorts of necessities without cramming items in like a puzzle to fit just right. This little bag makes the perfect accessory for those fun dates nights! Whether you’re hitting the local carnival, or go-kart raceway, this flexible bag will look great with your semi-casual attire.

Scarf Strap

Yes, that’s right! A purse with a scarf strap has the combination of fashion and convenience — all in one. The soft strap won’t weigh heavy on your neck and shoulder, and will look creative too! Scarf straps allow more room for creativity, with bold and exciting patterns, and colours that add a little something to your little black dress.

Circle Purse

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Don’t be a square, and hop on board to this vintage comeback! The circle purse usually features a small wrist-let to hold onto, and a convenient snap closure. Circle bags have been massively popular this year, and it’s easy to see why - this retro look will pair great with a short and sassy dress for parties, and bring that old-school design we all dream about!

Lady Bags

Super clean and minimal, this classic purse means business. The sleek look will create a sophisticated style when matched with your office wear, and can easily go from work to happy hour! Dressed up or dressed down, it’s easy to match this feminine look to almost all your wardrobe styles.

Ring Handle Bag

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Switch out your evening clutches for something a little more modern, like the new ring handle bag. This look brings a retro vibe and makes going out more fun when you can let it hang from your wrist, rather than struggling to carry it tucked under your arm all night. This little sidekick will look classy when you match it with your sleek trouser suit outfits.

Bucket Bags

There’s a new modern twist to the traditional bucket bag. These bags keep their structured design, but offer a little more fashion to them with special designs like woven looks to add a little something to your everyday attire. The bucket style makes it easy to carry an assortment of things with you at all times. Whether you’re a mum on-the-go or a busy manager, this is the bag that has all the room you need.

Switch It Up

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When you’re getting bored with last cycle’s purses, bags, and clutches, substitute your formerly classic styles with these new remixes.

Written by: Tess DiNapoli

With the summer already a distant memory, now that the temperature has started to drop, many of us are diving deep into our wardrobes, trying to find last year’s coat.

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Fashion is constantly changing and evolving, and we love to see our favourite retro items getting back to fashion, mixing and blending with the modern designs. These days, it’s all about pushing the boundaries and merging the incompatible. No one can resist keeping up with the latest trends and experimenting on a daily basis. Listed below is a roundup of some of the hottest trends worldwide and you tell us what you think.

Sweden can't see the haters, and you?


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Get ready to throw some major shade because skinny cat-eye sunnies are lit this season. The 90s are back and we can't really tell who started this trend, but it's ubiquitous and popular among bloggers and Victoria's Secret models. The Swedish-born bombshell Elsa Hosk likes flaunting her red frames and mixing them with some modern apparel. The 'it' girl and fashion blogger Kenza Zouiten Subosic is also obsessed with the tiny shades. But, if you think that's the only thing these two fashion-savvy influencers have in common, apart from their native country, you are all wrong. They also share the same taste when it comes to the golden hoop earrings, polka dot dresses and bandana scarf pony style. These fashionistas definitely know how to dress girly and chic, and we should all take notes. Of course, these trends are present everywhere around the globe, it’s just that we like how our favourite Scandinavian beauties pull them off with so much confidence.

ThINK Differently



Australia is a country that supports authenticity and unique styles of different traditions. The land might be down under, but the fashion and everything that comes along is over the top! Therefore, many people like to enhance their appearance by covering their bodies with the coolest Japanese style tattoos. They are extremely popular, and it’s fascinating how the tattoo artists pay attention to every single detail in order to please their customers.

The Hottest You Can Get Right Now

Lately, it's all about the white strappy heels, and L.A girls are everything but confidential, ‘cause this trend is all over the place! From J.Lo to Kourtney Kardashian, these babies have been embraced big time, and aren’t going anywhere any time soon. Nothing not to love about this old Hollywood glam inspired look, and thank you Marilyn Monroe for serving looks ahead of your time!

From Italy With Love



The summer of 2018 is all about the salty air and sun-kissed hair, along with the stylish hot red bikinis. The color of love and passion is the number one choice when It comes to the bathing suits, and regardless their size, every girl looks gorgeous wearing them. Italian sweetheart Chiara Ferragni has recently worn her one-piece, and we can only bow down to her enviable figure, since she gave birth to a baby boy some time ago. California girls are also keeping up with the same trend, emphasizing their voluptuous curves.

French J'addiction


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Go spread the world that Dior's retro saddle bag is back! These vintage totes with the gold 'D' charm hanging off them are once more huge in the fashion industry, and Dior company definitely knows how to style you like one of those French girls. This gem has already been gotten into the hands of the world's most beautiful supermodel Rosie Huntington Whiteley, who recently showed off her copy stating that it made her teen dreams come true. And tell me, what's stopping you from having one of these iconic cuties?

All Stripes Everything



Classic is eternal, and that’s exactly why we have never stopped craving stripes! Blue and red dresses with white vertical stripes are the summer staples to die for, and if you haven’t got yourself one by now, then run to the nearest mall and refresh your closet. Brazilian beauty mogul Camila Coelho is one of the many influencers to have slayed this look, and she looked amazing.

Croatia's Finest


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Croatian women are known for having a great sense for fashion, and according to their street style, looking classy and feminine is as easy as Sunday morning. Model and fashion lover Lidija Lesic is there to prove that. Thanks to her own brand called 'My choice', handmade crochet jewellery and accessories have taken over the Croatian Riviera. Plus, each design pieces are made of natural materials. We have to admit this gorgeous blonde definitely knows how to combine modern and unusual, and we can learn a lot about fashion just by scrolling through her Instagram page.

Regardless of the country we come from, we all seem to speak the same language when it comes to fashion. These are just a few out of many hottest trends around the globe that stole our hearts and money. So, get out of your comfort zone and take some risks, ‘cause little fashion games never hurt anybody.

Writtn by Scarlet Gratton

Beautiful bright sunny days, beach holidays, sunset cocktails and great times!! We all love summer and never wants to say goodbye. If it was up to us we will make the season last forever but as all thing go, seasons come and seasons must go.

But with every new season, we find new things to love, like and buy. So, it is with great excitement that we look forward to what is to come for AW18.

These are just some of the trends that was all the rage on each and every fashion catwalk and will be available in all your favourite high street shop very soon. So, for now this is just to get you “in the know for what is to come” until then we will try and hold on to a bit more of the summer.

We will be wild for animal print from leopard to zebra and the trend is to wear it from head to toe if you are daring to be so wild.

Padded Leopard Coat - PREEN - Debenhams (out in store soon)

Red Leopard Print Dress Studio By PREEN - Debenhams (out in store soon)

Pleats Please, knife pleats to be exact , this flirty style will take over our AW18 skirt collection. Pair it with a fluffy jumpers and a statement necklace for a on trend look.

Emerald Green Pleat Skirt - M&S Collection



Fluffy AUTOGRAPH Jumper - M&S (out in store soon)

Check is back , always a returning favourite for the season. This season we see it with a much cooler edge and doubling it up is the way to go.

Check blazer and trousers - NEW LOOK

Pow Ochre Check Crombie and Camel Pow Check Wide Leg Culottes- DOROTHY PERKINS

In the accessories department we can look forward to long dangling silver earrings for a statement sparkle.

Floral Diamond Earrings - OASIS (out in store soon)

The Cowboy boot will also be kicking up some dust this coming season

Red Snakeskin cowboy style ankle boot - OASIS

The season must have bag is definitely not for those that travel with all their cosmetic essentials and more because it with be teeny tiny. The mini bag it so you will have to minimise your must have daily handbag essentials.

Dixiee- Black leather hand held duffle bag - DUNE LONDON

Snakeskin hand held handbag - M&S Collection

And then there are Belt to help you define your waist, try it in animal print or something bigger and bolder.

Double Hoop Leopard print Jeans belt - ACCESSORIZE

Square Buckle Wide Waist Belt- ACCESSORIZE

Now that you have a glimpse of what is to come you might not be so sad of saying goodbye to summer and welcoming beautiful autumn.