‘Plus-size’ has gained over 32 billion views on TikTok and the plus-size market a compound annual growth rate of 5.7%*. These simple figures suggest how being more size-inclusive is becoming a market goal but also a social necessity.

Lucy Edwards announced as Pantene’s new ambassador working in a partnership to foster Inclusivity and accessibility in the beauty industry.

There is little denying that the fashion industry has had a toxic relationship with body image.