With brands constantly looking to stay ahead of the game and meet the ever-evolving needs of customers, one demographic that they cannot afford to overlook is Gen Z.

Climate change is real and happening right now, right in front of everyone’s eyes. Hence, taking action is essential if you want to see the planet better.

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Sustainability should be the new normal. If this should be our approach to fashion, climate positivity will ensure that there is something to hope for in the future.

Climate change is amongst us and should be tackled immediately. For better days to come, we must look at the broader picture: the agenda of how sustainability promotes a better environmentally friendly life for all and, particularly, how to create a change capable of adapting to all lives.

Climate Positivity

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Climate positivity helps to minimise climate change while also promoting a positive approach in our society. Seeing a switch and aiming for a difference demonstrates a feeling of dedication. It embraces new sets of options and challenges in the hopes of improving the community, our society, and the ecosystem as a whole, so climate change will soon cause less damage. Eco-friendly, recyclable, and greenwashing are all keys to promoting climate positivity.

Sustainability And Us

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As people of the world, we all have the power to make valuable changes in our lifestyle; it just requires simple knowledge and awareness of what has been affected: people's livelihoods, our communities, and current attempts to control the climate change impact.

When it comes to sustainability, it is frequent to hear about it but we have no idea about how it is made, where it comes from, or what the day-to-day manufacturing process entails. Durable development should encompass more than just crochet, knitting, and locally sourced materials; it should also include a thorough understanding of history, care, and the work process. To create something high-quality, resistant, and long-lasting, assuring that future consumers will only have one job: to care for their garments, which includes caring for the biosphere.

Sustainability is about more than just keeping the ecosystem clean and safe for everyone; it also recognises the importance of ideals like renewal growth and diversity, as well as striving for greater social justice and equity. “Doing nothing or doing just enough is not going to cut it. We have to act in this decade to avoid the most severe environmental and socioeconomic effects of a changing climate,” said Dickon Pinner, who is the senior partner and global leader of McKinsey & Company’s Sustainability Practice.

The process will be seen if you look at the future profit; in the end, you only have a successful income if you have reliable consumers. Sustainable living expands every day, and consumers grow and adapt to a more positive lifestyle; therefore, change and evolution are required.

The beauty of seeing different kinds of clothing is the beauty of the world of fashion, and everyone wants to be a part of a trend or a craze. However, many fashion brands are on the verge of wreaking havoc on the ecosystem by employing fast fashion, low-wage labour, and hazardous production methods. Why is it wrong? Delilah Smith, who has spoken on fast fashion's impact on the environment, said, “A fast-paced model requires fast-paced production, and unfortunately, quicker production gives way to an increase in environmental damage.” Therefore, these companies make and distribute their products is neither safe nor equitable.

Consumers: The Key To A Sustainable Lifestyle

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The environment versus high fashion, how will everyone protect it? And how will everyone deal with the consequences? Clothing can be made more eco-friendly but we can also choose second-hand vintage clothing found in charity and antique shops, as well as on websites like Vinted and Depop, which filter items based on affordability, preference, and like-ability.

There is no denying that in the fashion industry sustainability is the buzzword right now. It is about sending a statement to everyone and, in some ways, addressing all of the challenges that fashion and the environment have with each other, as well as producing a vital message to highlight, showcase, and encourage climate positivity. Biyya Mansoer has expressed in an article, ‘You are what you wear’, “the way we express ourselves through fashion can provide an influential platform to drive change towards more ethical and sustainable practices in fashion supply chains. Here is where self-expression through fashion has evolved into something bigger – a choice and our way of life.”

A study by Dunja Radonic on the ‘fashion discount’ has displayed the percentages are different in all age categories. For general statistics, “53% of men and 47% women in the UK buy from sustainable brands” and “mature women between the ages of 35-55 buy from sustainable brands”; therefore, this data demonstrates how sustainable trends are still snowballing.

Goal For Change

The changes required to combat climate change are possibly tricky but necessary. If something is at risk, it is bound to have a resolution. Sustainability is critical because it allows for positive change for the improvement of both people and the planet.

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