Despite the rise in living costs, new research foresees that UK retailers will hit £8.74bn during the Black Friday weekend and the most proficuous day.
The VoucherCodes.co.uk, Shopping for Christmas 2023: Black Friday Weekend report predicts that UK retail sales will hit £8.74bn across this year's Black Friday Weekend. This is peak time for purchases and shoppers will make the most of tasty discounts to get ready for Christmas presents.
Black Friday Weekend In The UK: The Forecast
The study foresees that this year total Black Friday Weekend retail sales will rise by a marginal 0.4% from £8.71bn in 2022. Although retail sales will remain steady this year, the most interesting fact shown by the data is that consumers will wait until the very end of the sales, Cyber Monday on the 27th of November, to ensure they are getting the best deal available to them.
Retailers are predicted to see the highest spending figures of the Black Friday Weekend on Cyber Monday, with sales predicted to reach £3.34bn, a 6% YoY increase compared to the £3.17bn spent in 2022. In comparison, retail spending on Black Friday itself is set to fall 0.2% to £3.01bn – down £6m versus 2022.
Total UK Black Friday Weekend sales, 2019-2022 actuals, 2023 forecast
|
|
Sales |
Growth
(YoY %)
|
|||||||
|
(£bn) |
|||||||||
|
2019 |
2020 |
2021 |
2022 |
2023 (forecast) |
2020 |
2021 |
2022 |
2023 (forecast) |
|
|
Friday |
£2.53 |
£2.78 |
£3.20 |
£3.01 |
£3.01 |
10.10% |
14.90% |
-5.80% |
-0.20% |
|
Saturday/Sunday |
£3.00 |
£2.31 |
£2.29 |
£2.53 |
£2.39 |
-23.20% |
-0.70% |
10.40% |
-5.50% |
|
Monday |
£3.04 |
£2.86 |
£3.15 |
£3.17 |
£3.34 |
-5.80% |
10.20% |
0.30% |
5.60% |
|
Total |
£8.57 |
£7.95 |
£8.64 |
£8.71 |
£8.74 |
-7.20% |
8.70% |
0.80% |
0.40% |
UK Shoppers On Black Friday Weekend: Shopping Trends
Despite rising living costs putting pressure on personal finances, two-fifths (40%) of consumers say they are likely to make a purchase over the Black Friday Weekend. With this in mind, it is expected that for each minute over the Black Friday Weekend, UK retailers will generate a staggering £2.63m both online and in-store this year, equating to £157.79m every hour – rising 0.6% YoY.
When it comes to the items consumers are snapping up first, nearly half (46%) of shoppers plan to pick up big-ticket items such as electricals, followed closely by discounted clothing and footwear (44%), toys (35%) and cosmetics (30%).
Following the same pattern as 2022, some retailers are set to extend their Black Friday promotions to a two-week period, which could result in a total of £22.67bn in sales – equating to a growth of 0.2% YoY.
Michael Brandy, Senior Commercial Director at VoucherCodes.co.uk, commented: “After a tough year of economic uncertainty and with consumers being cautious with their spending, it’s good news that UK retailers can expect to see Black Friday Weekend sales remain steady.
“It’s clear from our data that people will be using the weekend to stock up on presents ahead of Christmas, however, shoppers will be making much more considered purchases this year – with many expected to wait until Cyber Monday to ensure they are getting the best deals. This year more than ever, retailers should think about how they can provide genuine value and make the customer experience as convenient as possible. Offering services such as free shipping, click and collect, and nominated day delivery can help build loyalty with your customers and differentiate you from your competitors.”
