Gallery

Taipei Fashion Week officially started its multimedia fashion show on the 7th of October in Ambi Space One at the Songshan Cultural and Creative Park.

A cool breeze on bare skin in summer, a warm hug in winter. Linen is the fabric chosen by Marta Cernovskaja for her brand Lemuel MC with sustainability and transparency at its core.

The Dublin-based designer Sharon Sweeney studied and worked in the environmental sector, which contributed to her passion for and commitment to sustainability in terms of using sustainable, organic, and locally sourced fabrics.

Photographer Joanna Mitroi

The collection Swanzy Land is constructed by Irish Linen, cotton, ramie, Tencel as well as deadstock fabrics.

It pays homage to the late pioneering modernist artist Mary Swanzy, an Irish landscape and genre artist, who dived into many different styles, among which she is acclaimed for being one of the country’s first abstract painters. Sweeney makes similar use of a muted and pastel colour palette throughout.

A pale lilac short pantsuit fuses feminine details like the Moschino-esque heart-shaped buttons with a harsher geometrical and abstract futuristic shape and cutouts. A white cropped Renaissance blouse with huge puff sleeves and tight button-downs on the sleeves brings past and future together. Sweeney showcases an interesting and abstract aesthetic with clashing contrast, yet they jointly create something new and concise.

www.sharonsweeney.com

Fast Fashion is so last season, meet Aqua & Rock a high-quality premium sustainable fashion and lifestyle brand.

Their motto ‘Where ethical meets aesthetic’ hits the spot. Too often people still associate sustainability with strong limitations and unsightliness. Aqua & Rock surely prove this to be a false prejudice.

If you think sustainable fashion must have a dated aesthetic and cannot possibly look stunning and modern without any compromise, then read on to get to know this brand and pay their new flagship store in Covent Garden a visit when your interest is sparked.

An interior collection consisting of lamps and vases uses naturally sourced materials. All items are one of a kind due to the variable key components of wood grain, natural sand, clay and alpine hay, which naturally do not appear uniform. Furthermore, they are carefully crafted by hand.

This store is unique, since every little detail, down to the lamps, hangers and even drinks is produced 100% sustainable and guilt-free, reflecting the genuine dedication and passion behind the brand. Aqua & Rock was established in 2019 and has been driving forward innovative concepts for ethical fashion ever since. Everybody is more than eager to put a ‘sustainable’ stamp on their clothes now with younger generations, especially Gen Z becoming ever more aware of shortcomings and accordingly concerned about our planet’s future. 'Green washing’ developed to become a huge issue. Customers are getting blatantly misinformed about the background of their goods and continue to shop with a false sense of righteousness. We all know those high street companies for instance, that suddenly hop on the bandwagon by realising an allegedly sustainable line when we honestly ask ourselves: who are they trying to fool? Huge fast-fashion retailers aim to transform their il repute, however, in the end, merely a minority can really state that their company meets the necessary regulations in all areas. Founder Dea Baker and her team instead showcase what true passion and competence in the industry can look like. That is why they also deservedly won the award for “Innovator” of the year at the Drapers Independent Awards 2021 this September.

The Blue Thetis Trench Coat pictured at the front is a centrepiece of the 2021 collection. It incorporates wooden buckles and is made from 100% organic cotton.

Each piece of the latest collection is designed to be ‘seasonless’, so it can be reworked according to season and mood. Not only can they be either composted, recycled or biodegraded, but also include the use of fertiliser to support organic farming. The main concept is based upon a bio-circular model with four components, them being: organic, natural, recycled, and upcycled. All the resources like wood, hay, leaves, cotton, hemp, and flowers are organically grown. Wood, aloe vera, cotton, hemp, wool, as well as the colouring are naturally sourced. Existing materials are updated and reinvented within the upcycling process.

The model is designed to avoid the use of chemicals during manufacturing. Aqua & Rock have even created their own sustainable fabric dubbed 'Aqua Triblend', which is inspired by the French riviera. Among organic cotton, it incorporates recycled plastic and upcycled clothing. With overwhelming numbers regarding beef consumption, the brand saves the by-product of the meat industry from organic farms. Thereby, waste that otherwise would hit the landfill sites is further minimised.

According to Baker this variant of recycled leather is even more sustainable than buying vegan leather, which many people would never assume.

And that is by far not all, since the leather is going through a 'Wet-White' process it is completely free of chrome and other harmful chemicals. So, it is not only better for mother nature, but also for our own bodies. Due to this way of production the Ecotan leather items can be sent to their organic fertiliser partners. After being turned into organic fertiliser it is then used to fertilise fields and plants on organic farms, resulting in the regrowth of organic harm-free vegetation. In being reverted back to nature the bio circle is closed, ending where we started, the animal, which can gaily graze on these natural fields again.

The collection has been designed and produced in the UK, no sweatshops or underpaid labour included in any form, that the customer can be certain of. All pieces of the 2021 collection come in muted colour tones like brown, mint, white, and crème, all easy on the eyes and extremely versatile, giving customers lots of room for creative combining.

British musician Elle L gave the attendees an exclusive glimpse into her new single 'Hoping'. She took on the role of first brand ambassador because she is personally very passionate about the subject in all areas of her life and wants to advocate for less waste. As a public figure, she feels like having a responsibility to inform and positively influence others to have an impact on a larger scale and act as a role model for younger people. She aims to actively contribute to 'leaving a legacy for future generations' by not only talking about it but committing to an accordingly lifestyle.

Fashions Finest thinks this store is a great addition to the Covent Garden area and will hopefully attract lots of new customers to join forces with for a better world. Supporting this goal by shopping for beautiful clothes does sound dreamy, right? Yes, it is actually that easy to partake and conduce a little bit. Maybe this shop will be a starting point for some people to become more immersed and engaged in sustainability in other areas of their everyday life as well. Aqua & Rock officially opened their doors on the 27th of September, a visit is not only highly recommended but a must for everyone interested in sustainability and all its facets. The power for real change lies in our consumer behaviour, supply and demand regulate the market after all and progressive brands like Aqua & Rock are successfully leading the way in a current turnover. The aim does not have to be a Utopia!

Lifestyle brand for wooden watches, gifts and accessories, has launched its first jewellery collection, made from the brand’s signature wood details mixed with traditional metals.

Gen Z is fashion-forward and makes a big slice of the global fashion customer base with its generous $200 billion (more than £147 billion) annual global spend power. A new study by UNiDAYS shed light on the decisional power of the 'zoomers' and their commitment to clean and ethical fashion.

A new report commissioned by UNiDAYS, the world’s largest student affinity network, looked into the approach of Gen Z toward fashion, trends, e-commerce, and more. The result: Gen Z demands ethical fashion out loud.

Nearly seven in ten (68%) of Gen Z members demand that their clothes are manufactured to the highest ethical standards and 57% feel brands championing sustainability, equality and diversity are getting it right. These figures come from the recent report run by UNiDAYS surveying a panel of more than 18k Gen Z students to explore Gen Z’ fashion trends and preferences, their attitudes to retailers, sustainability, pricing and more.

Ph. Rodnae Production, Pexels

UNiDAYS Gen Z Fashion Report – Clean Fashion And Gendered Clothing

UNiDAYS asked a panel of their 20m+ verified student members for their opinions on all things fashion, in a series of surveys and polls. Over 18k Gen Z students provided insights about their relationships with their devices, platforms, fashion favourites and retail habits. The polls revealed passionate feelings towards clean-washing, conversation commerce, brand intrusion, third gender marketing and lack of trust when shopping through new social media checkout features.

As the role of real-world fashion adapts, fluid and device-driven business models must emerge for the fashion industry to serve the world’s first, and largest, generation of digital natives.

With global digital ad spend on social platforms predicted to hit $517 billion by 2023 (more than £380 billion), insight into the world’s biggest consumer demographic will support the bricks-and-mortar survivors and define the establishment of new fashion brands rising through the metaverse, all with Gen Z at their core.

Meet Gen Z

Born between 1996–2012, Gen Z is the most hyper-informed, hyper-connected and demanding generation of consumers in history. At 40% of total consumers, 'zoomers' are the biggest generation globally with a $3 trillion indirect annual spending power.

Unique Behaviours

Zoomers expect customised, personalised products and services plus value, across every device and every platform all with free delivery. Their real-world and digital existence are basically one and the same, with nuanced values that can seem contradictory on the surface: they love filters but resent retouching, they live and breathe social media, instant messaging, video games and live-streaming often all at the same time.

Gen Z' attention span is 8 seconds. Compared to 12 seconds for Millenials.

Make Connections

Their unwavering style, ethics and thrift make Gen Z the ultimate Apex Consumer. Brands must urgently connect with this high-potential, savvy, digital-native generation that is reshaping social commerce. Both start-ups and legacy brands could find this new world order daunting, but it represents great possibility.

• 2 BN direct annual global spending power
• 92% use discount codes 
• 40% of total consumers in the UK, US, Europe & BRIC

Fashion-phoria

• 90% say looking good is important to them
• 96% say fabulous clothes make them feel confident
• 93% love how great clothes make them feel
• 80% enjoy a mix of styles
• 87% say great clothes make them feel sexy
• 56% say they do not follow fashion trends

GEN Z members are full-on fashionistas, their style, habits and ethics drive and dominate the trends and patterns are seen through social media and the surrounding generations today. 87% of zoomers agree that great clothes make them feel sexy, 96% say fabulous clothes make them feel confident and 79% state sustainable fashion is important to them. But they never pay full price. For anything.

If Gen Z Is Not Your Core Consumer Now, They Soon Will Be...

Gen Z maintains its own personal brands physically and across their platforms, with defined standards and values that dictate the brands they associate with. The average Gen Z spends 10.6 hours a day online (Adobe), 93% love great clothes, and 85% of them research everything online before buying. Zoomers' appetite for social is huge and brands have been quick to embrace the fun and engagement that quality content generates. But with 75% of Gen Z stating they do not trust shopping on social media, there is a disconnect between entertainment and commerce which brands must fast address. Gen Z is consuming culture and marketing in a fundamentally different way than Millennials or Gen X (the over the forties).

Of those surveyed, 87% of Gen Z mostly communicate with their friends through instant messaging, just 13% call them direct, and only 14% would try a new fashion retailer based on seeing a TV ad. Fashion brands must get creative to establish and nurture these new relationships to ensure they stand the test of time.

Viviane Paxinos, global GM at UNiDAYS, states: 'We found that, for Gen Z, TikTok is the place to be on social, followed by Instagram. Given that fashion purchases made by 49% of those we spoke to were influenced by brands they saw on social media, platforms like TikTok and Instagram are a growth opportunity for fashion retail marketers looking to drive brand awareness and social commerce. Another important factor stems from TikTok's early guidance to marketers: don’t make ads. Make TikTok's.'

Good News For Fashions

• 76% are looking forward to partying again
• 64% expect to spend more on outfits for events now
• 78% plan to dress up party now that lockdown has eased
• 54% will spend more on beauty now social occasions are back

Despite 18 months in lockdown, 90% of Gen Z still value looking good. However, 65% expect their fashion purchases not only to be affordable but to be made to the highest ethical standards. Fashion, fast or otherwise, can no longer rely on value alone.

'Audiences go to the likes of TikTok, Instagram, Snapchat and YouTube for exclusive moments, entertainment, advice, humour, and authenticity in content. Fashion brands need to create content that feels genuine for the environment, or Gen Z consumers will swipe to the next video. Fashion brands should also be looking at social commerce as part of their wider omnichannel retail strategy, driving consumers in-store for brands where bricks and mortar play an important role. 84% of Gen Z are looking forward to returning to shops, and it shouldn’t be underestimated how impactful a shareable, interactive store experience would be in driving positive online endorsement and sales.'
Viviane Paxinos, global GM at UNiDAYS

Extreme Value

• 95% always keep an eye out for a bargain or offer
• 75% are used to buying clothes solely online due to lockdowns
• 53% say shopping is a social experience shared with friends
• 85% research online before committing to a purchase
• 82% are loyal to brands that offer regular discounts
• 66% intend to spend more on clothes when they go back to Uni
• 63% spent less on clothes during lockdown while 37% spent more
• 84% are looking forward to returning to shops

Trust And Confidence

• 49% do not mind advertising if it’s relevant to them
• 76% see too many ads on their feeds
• 83% want to cut their time spent on social media
• 75% do not trust shopping directly on social media
• 53% believe social media is bad for society
• 93% say social media promotes unrealistic life and body goals/ beauty standards
• 90% believe that unlabelled, retouched imagery should be illegal for influencers to use when endorsing brands/products

For the majority of Gen Z, online is its preferred way to shop; 85% research online first but 75% do not trust shopping directly on social media. Brands creating Instagram and TikTok content and those collaborating with influencers should be cautious, 90% of Gen Z believe it should be illegal for Influencers to use unlabelled and retouched images, while 93% believe social media promotes unrealistic life and body goals. Despite being the world’s first fully digital native consumer whose digital presence is as real as their physical one, they challenge everything they see.

Clean Fashion

Gen Z is conflicted: 59% of zoomers consider themselves woke, but one in four do not know where their clothes are manufactured.

Fast fashion serves zoomers' obsession for new and fresh, but grates against their ethical guilty conscience of quality not quantity. The rise of Depop and co. signifies a new dawn for wardrobe resale hacks that do not cost the earth, but where does that leave fast fashion brands? How deep does their culture of sustainability go?

Gen Z’s Earth-friendly attitudes and spending behaviours have triggered fashion to clean up their emissions and exploitation records, so a happy medium is emerging. Sustainability is finally being addressed by brands keen to be on the right side of history and stay relevant. Gen Z has zero tolerance for irresponsible brands, they are the sole demographic with the passion, power and platforms to take sustainability into the corporate boardrooms. Their digital and physical life are one of the same, which ensures their social media posts will continue to elevate those brands that champion change and shame those that blatantly do not.

Sad But True

It takes 3,781 litres of water and 33.4 Kg of carbon emissions to make one pair of jeans. Up to 175,000 tonnes of plastic microfibres are dumped into the ocean each year, equivalent to over 17bn plastic bottles, all from synthetic clothing. Microfibres cannot be easily extracted from water and pollute the marine wildlife food chain.
United Nations Environment Programme (UNEP)

Gen Z on Clean Clothing

• 26% unsure where their clothes are manufactured
• 79% say sustainable fashion is important to them
• 68% want clothes manufactured to the highest ethical standards
• 59% consider themselves ‘woke’
• 23% feel peer pressure to shop more sustainably
• 39% would buy pre-loved because it is more sustainable
• 33% pick recycled items because they are cheaper
• 67% prefer fashion brands that appeal to their social conscience
• 33% feel that brands who champion sustainability do so in the right way

Gen Z On Clean Beauty

• 86% say clean beauty is important to them
• 33% always read the ingredients label before a purchase
• 88% prefer natural beauty and skincare products
• 78% have returned a product to the shelf because of the ingredient

Responsibility

Who does Gen Z think should be responsible for regulating the beauty industry to ensure they use sustainable and harmless ingredients in their products?

• 20% the government
• 47% the brands themselves
• 29% an independent industry regulator

Increased Desire For Gender Neutrality

'More than ever, mainstream consumers are being challenged to rethink accepted societal norms and structures driven solely by gen z’s passion for post-gender diversity and inclusion.'
Viviane Paxinos, global GM at UNiDAYS

Gen Z embraces gender-neutral products and marketing. Zoomers acceptance has generated a wave of opportunity for fashion and beauty brands to expand into non-binary clothing and product lines. Six years ago, at its height of popularity, Facebook added a third, customisable gender choice that offers 58 identity options such as androgyne, transmale, trans-person and more other brands soon followed.

The beauty industry saw campaigns for cosmetics start to include trans models and cis straight men. Global fashion brands including Farfetch, Missguided, ASOS and Boohoo have all recently launched high profile campaigns featuring diverse and empowering models to promote their inclusive collections.

Blurred Lines

Generation gender-neutral has the least concern over owning ‘gender appropriate’ clothing, preferring to shop by personal style of self-expression, rather than traditional labels.

• 43% believe that assigned gender does not play a role in choosing clothes
• 23% think gendered language in stores is outdated or offensive
• 79% are not put off buying clothes that are marketed to the opposite gender
• 64% have bought clothing for themselves that is marketed to the opposite gender

Luxury Brands Must Adapt...

'Be aware, brand equity that triggers gen x will not trigger Gen Z. 79% of young consumers agree that sustainable fashion is important to them and 68% want clothes manufactured to the highest ethical standards. Luxury brands must adapt their narrative to apply to the new apex consumer that is gen z. Generic claims of craftsmanship will not cut it with this demanding ethics driven group, they want specifics.' Josh Rathour, found and CEO of UNIDAYS

Label Lovers

Luxury brands obviously find engaging with young consumers difficult as 71% of Gen Z feel designer brands are not relevant to them. But by over-focusing on Gen X (the over the forties) and not connecting with a younger audience, aspirational brands risk not only alienating their appeal to Millennials but their future core consumer too. Brands that underestimate Gen Z risk their relevance and label longevity. Gen Z is the most demanding, informed and least loyal consumers in history, if they find a brand irrelevant now, the likelihood is they will never buy into the brand at all. Affinity is seeded in youth. Luxury brands that do not emotionally engage with their future consumer will ultimately fail.

Designer Desire

• 32% follow designers
• 47% buy luxury clothing as a treat
• 40% have an eye for limited-editions
• 27% buy luxury clothing for the quality
• 54% describe themselves as loyal to certain fashion brands

Loving Luxe

• 30% have bought 1-2 pieces of designer clothing this year
• 50% say they have bought more fashion in 2021 than previous years
• 47% name design as their top consideration when buying luxury fashion
• 64% name price as their top consideration when buying luxury fashion

HOWEVER...

• 54% do not love labels
• 27% believe designer clothes are of higher quality
• 77% say they cannot afford designer brands
• 54% have not bought any luxury fashion this year
• 71% do not feel designer brands are relevant to them

Do Not Survive, Thrive

If Gen Z is not your core consumer now, they soon will be.
Gen Z is defining which fashion brands survive and which brands thrive. Those labels comfortable with Gen X and Millennials must learn what triggers Gen Z and fast. Affinity is seeded in the young, fashion brands that do not bother engaging Gen Z will ultimately fail. But despite being the world’s first fully digital native consumer with defined personal brands, and whose digital presence is as real as their physical one, Gen Z’s relationship with the platforms they populate is guarded at best.

Brands must work hard to win trust in the social space. Gen Z' unwavering standards, ethics and thrift make Gen Z the ultimate Apex Consumer. Brands must urgently connect with this unfamiliar, contrary, digital-native generation who are reshaping social commerce. Fashion start-ups and legacy brands could find this new world order daunting, but it represents great possibility.

Second Hand September made its appearance on the catwalk of the London Fashion Week with fashion's rising star Harris Reed showcasing his unique collection made with Oxfam clothing. 

The '70s are back! An era full of glam, disco, Bowie, Jagger, bell bottoms, bold prints, crochet, dagger collar blouses and so much more. '70s style pieces are full-fledged on again. So, stock up your autumn wardrobe with these five essentials that should not be missed in anyone’s closet this autumn season.

Ph. Julian Myles, Unsplash

'70s kaleidoscopic style is the hottest fashion trend on Instagram, a good source of inspiration to make vintage looks truly yours. Perfect vibes for the upcoming autumn season, these are our 5 essentials for your wardrobe.

Retro aesthetics of the ‘70s are taking over our social media pages, and surely we all know what this era’s fashion stands for, right? You may have a lot of associations but read on to find out how you can also adapt those to contemporary trends.

Penny Lane Coats

A black & white example embellished with silver star and moon stitching, seen on influencer @hannahlouisef.

Showcased on everyone’s Instagram feed at the moment, contemporary brands like House of Sunny and Saks Pott brought about the resurgence of an absolute classic, the Penny Lane coat. Not only do they look fabulous, but also keep you warm and cosy throughout those stormy autumn days about to be faced. Simultaneously, these statement piece coats are spreading huge ‘Almost Famous’ vibes, whose character of Penny Lane is where its name originally stems from.

Formerly better known as Afghan coats, the style was brought into mainstream fashion mainly by celebrities, especially musicians like The Beatles and Jimi Hendrix throughout the late '60s and early '70s, which created all the associations it has with Rock n’ Roll nowadays. Available in plain suede or embellished with stitching and embroidery, they add an effortlessly chic twist to even the most basic outfit, a real no-brainer. Penny Lane coats are here to stay!

Funky Prints

London-based influencer @mounakae effortlessly sports a '70s-inspired swirl patterned set. The halter neck top adds to an overall retro atmosphere.

Battle the upcoming gloomy autumn days with ever more vibrant colours and funky prints. They appear in numerous forms and can be incorporated through basically every form of clothing. No matter if it is a top, blouse, trousers, skirt, jacket, or if you do not want to go all the way simply add a colourful headband or scarf. Chevron and flame stitch, argyle, paisley, swirls, zebra, floral and abstract geometric patterns are just a few infamous '70s patterns to be named. All were influenced by folk and psychedelic rock of the era. Matching sets are an easy way to pull off a nice fit without much effort. Bright colours and bold patterns can complement each other or clash in an offbeat way. This season there is no such thing as too radiant or vibrant. Multi-coloured clothes all the way, it is about mixing and matching, so be bold.

Flared Trousers

@hannahlouisef wears a classic denim flare with a middle line seam.

First popularised by Cher and Sonny in the mid-'60s, flared trousers became a staple piece of the era, and are interconnected with the counterculture hippie movement.

They are extremely versatile and can be styled in either '70s Americana style, feminine chic, androgynous with a pantsuit, or in a glam rock/disco manner for those nights out and about. Extra points if they are corduroy or in flower print, for the ultimate retro style. A more classic approach would be a pair of simple blue denim in true Farrah Fawcett manner, worn with a colourful top and white trainers. The choice of fabric is key here, they are available in either denim, cotton, corduroy, or polyester and vary in terms of how wide they flare at the bottom and whether they have an additional split hem. One thing is for certain, every kind of flared trousers will give legs for days since the shape is known to elongate the silhouette.

Platform Boots

@letsgetflashy goes all in with a Bowie-esque approach on colour coordinating platform boots, perfectly fitting her ginger mullet. (Ph. Alexandre Alaux)

The '70s surely were an innovative decade for fashion, as the clothing represented youths newly found carefree mentality and desire to deviate from their parents' generation’s norms regarding outward appearances and attire. The way they dressed was an act of rebellion in itself. Platform boots were mainly popularised by glam rock performers like Elton John, the New York Dolls, and especially David Bowie during his alter ego Ziggy Stardust phase. This made the trend gender-neutral, since Bowie incorporated various queering elements in his stage performances and photoshoots, so a lot of men adopted this element and could be spotted wearing heels.

Due to being considered the era’s disco shoe, the connection to present events seems fitting. Now that clubs have reopened after long months of social distancing, expressing a newfound sense of liberty is once again expressed through head-turning clothes. Online shops frequently advertise new 'going out wear' with phrases and puns referencing a need for customers to prepare for their comeback to the club floors with fitting party outfits, predominantly targeting teens and 20-somethings. Just like the trend was originally about catching attention, the intention remains the same. On a side note, the shoes are particularly petite friendly and can add a good few inches of height, while also keeping your feet dry when stomping through those leaf-covered parks and forests once foliage hits the ground.

Bulky Square-shaped Tinted Sunglasses

@annacascarina stuns in a simple, yet eye-catching black-framed model with yellow/orange-tinted glasses, which harmonizes very well with her floral printed Resume blouse.

A drastic opposition to the previous tiny sunglasses trend, originally stemming from the '90s. Now the motto certainly is 'the bigger the better!'.

Don’t shy away from colourful tinted glasses to give your fit this extra pop of colour. Particularly popular now are blue, yellow, amber, and red-tinted glasses with a tortoiseshell look frame. A perfect companion when having to hide nasty dark under-eye circles or puffy eyes in the morning.

Where To Get The Look?

It is apparent that these trends are interconnected in cultural significance, socio-political influence, and historical context. A feeling of exuberance seems to be around, which is expressed and underlined through fashion.

Though all items are in some form currently available at the established high street fashion houses, we recommend you take a look at your local thrift store or browse online through secondhand apps like Vinted, Depop, and Etsy to find a truly unique and long-lasting piece of clothing with an attached history. Not only is the quality of fabric and construction usually higher, but buying used clothes contributes to more conscious and sustainable consumption, therefore helping to protect our planet and spreading awareness. If these options do not fit size-wise, upcycling in DIY, or bringing it to a local tailor can easily fix any issue and simultaneously make it more distinctive and individual. Fashion cycles have always existed and will continue to do so, however, now with constant online access to fast-fashion retailers they are speeding up more and more. Nevertheless, the aforementioned trends are certainly not fleeting or just adaptable for this season, because true vintage never goes out of style.

Candice Brathwaite, face of Oxford Street and its #BEYONDNOW campaign, arrives in stores with her sustainable capsule collection featuring 30 of the most loved brands from Oxford Street.

Candice Brathwaite’s #BEYONDNOW Edit is now available in stores, an A/W 2021 capsule collection with selected pieces from 30 Oxford Street high street brands. The collaboration inspires a positive approach to shopping and fashion.

Candice Brathwaite’s edit is a 54-piece capsule collection using products from the responsible and conscious collections of 30 Oxford Street brands. The collaborative collection is curated into nine 9 Autumn/Winter looks all available in-store on Oxford Street. Oxford Street BEYOND NOW is the destination’s first sustainable awareness initiative showcasing the positive changes that some of the UK’s most beloved high street brands are making to create a brighter future for our high street and how we shop.

Look 1

Urban Outfitters, BDG Recycled Denim Jacket, 200 Oxford Street, £56
Nike Air Force 1 Crater Flyknit Trainers, 236 Oxford Street, £69.95
Ganni Dress part of Selfridges Planet Earth Collection, 400 Oxford Street, £205
Pandora Brilliance Collection Lab Grown Teardrop Diamond Bracelet, 257/259 Oxford Street, £250

Look 2

John Lewis & Partners Sustainable and Traceable Cashmere Jumper, 300 Oxford Street, £99
Zara Join Life Wrap Skirt, 333 Oxford Street, £29.99
Adidas Vegan Stan Smiths from Schuh, 200 Oxford Street, £75
H.Samuel Diamond Story 18ct White Gold Diamond Ring, 250 Oxford Street, £1,699
Pandora Brilliance Collection Lab Grown Diamond Earrings, 257/259 Oxford Street, £690

Look 3

H&M Conscious Knit Dress Made With Certified Recycled Materials, 174-175 Oxford Street, £34.99
Ganni Recycled Chelsea Boots Part Of Selfridges Planet Earth, 400 Oxford Street, £195
Acne Studios Vally Checked Wool Scarf Part Of Selfridges Planet Earth, £220
Swatch Big Bold BIOCERAMIC Watch, 313 Oxford Street, £108
John Lewis & Partners Matt & Nat Recycled Vegan Cross Body, 300 Oxford Street, £65
H&M Conscious Earrings, 174-175 Oxford Street, £5.99

Look 4

River Island Hoodie Made From Organic & Recycled Materials, 473 Oxford Street, £38
River Island New Leaf Mid Rise Jean, £42
Teva Sandals From Schuh With REPREVE® Polyester Yarn By Unified And Recycled Plastic Webbing, 200 Oxford Street, £60
Parley For The Oceans Clean Waves Sunglasses From Selfridges, 400 Oxford Street, £200
H&M Conscious Rings, 174-175 Oxford Street £6.99
H&M Conscious Hair Clips, 174-175 Oxford Street, £3.99
Lush Zig Zag Knot Wrap, 175-179 Oxford Street, £4

Look 5

Sandro Dress Part Of Selfridges Project Earth Collection, 400 Oxford St, £359
John Lewis Trench Coat Supporting BCI Cotton Farmers, 300 Oxford St, £99
Tezenis Paris Recycled Microfibre Balconette Bra, 266-270 Oxford St, £14.99
VEJA Womens V-10 Logo Embroidered Leather Trainers, Part Of Selfridges Project Earth Collection, 400 Oxford St, £125
Monica Vinader Earrings, Part Of Selfridges Project Earth Collection, 400 Oxford St, £140
H&M Ring, Part Of The Conscious Collection, 174-176 Oxford St, £2.99
H&M Patterned Scarf, Part Of The Conscious Collection, 174-176 Oxford St, £6.99

Look 6

Mango Printed Cotton Top And Skirt Part Of The Committed Collection. 225-235 Oxford St, Top £19.99 And Skirt £29.99
Urban Outfitters Vintage Leather Blazer, Part Of Urban Renewal Collection, 200 Oxford St, £99
Adidas Gazelle Shoes, Part Of The Adidas Sustainable Collection Available From Schuh, 200 Oxford St, £70
H&M Bag, Part Of The Conscious Collection, 174-176 Oxford St, £17.99
H&M Necklace, Part Of The Conscious Collection, 174-176 Oxford St, £3.99
Tezenis Short Ribbed Recycled Cotton Socks, 266 Oxford St, £6.99

Look 7

Whistles Speckled Animal Skirt, Part Of Selfridges Project Earth Collection, 400 Oxford St, £59
Selfridges ROOP Satin Bag, Part Of Project Earth Collection, 400 Oxford St, £75
Selfridges Frame Cashmere Jumper, Part Of Project Earth Collection, 400 Oxford St, £350
H&M Earrings, Part Of The Conscious Collection, 174-176 Oxford St, £12.99
H&M Grey Headband, Part Of The Conscious Collection, 174-176 Oxford St, £9.99
Converse Khaki Run Star Hike Recycled Hi Trainers, Available From Schuh, 200 Oxford St, £90

Look 8

United Colors Of Benetton Pattern Dress, Made With 100% Sustainable Materials, 89 Oxford St, £59.95
New Balance 998 Remade in Pink, 287-291 Oxford St, £200
Uniqlo Recycled Jacket, 311 Oxford St, £79.90
Swatch Big Bold BIOCERAMIC, 313 Oxford St, £108
H&M Earring Crawler, Part Of The Conscious Collection, 174-176 Oxford St, £3.99
Timberland Allington Boots With Rebotl ™ Fabric Lining & Recycled PET Laces. From Schuh 200 Oxford St, £120

Look 9

H&M Conscious Ribbed Knit Dress, 174-176 Oxford St, £39.99
H&M Conscious Patterned Scarf, 174-175 Oxford Street £6.99
H&M Conscious Hat, 174-176 Oxford St, £19.99
All Saints Coat, Part Of The Selfridges Project Earth, 400 Oxford St, £379
H&M Conscious Necklace, 174-175 Oxford Street £12.99
Acne Studios Cross Body Bag, Part Of Selfridges Project Earth, 400 Oxford St, £850

You can mix and match the selected pieces or steal a complete look from Candice Brathwaite's BEYOND NOW Edit capsule collection. It makes a small but relevant change in your style and fashion habits.

Find further information about the campaign online or discover more on Oxford Street Instagram page.

Redress Design Award 2021, the world's largest competition on sustainable fashion design, has finally its winner. The news has been announced live-streamed from Hong Kong after a hybrid Grand Final fashion show with real and virtual models.