Joanna Mitroi photography captures the elegance and radiance of designer Evelina Anglickaite’s latest collection.

Conjuring a feel of bonding and sisterhood, Joanna’s photographs allow us to glimpse the beauty and intricacy of the fabrics used in designer Evelina Anglickaite’s collection of clothing, and forces the viewer to take a closer look. The minimal make-up and hair styles also cast the viewer’s eye onto the complexity of the garments, and the idea that overwhelming beauty can be found, in what may, at first glance be called simplicity.

Shot on location at Fashions Finest SS20 collection, during London Fashion Week 14th September 2019, the designer uses beautiful linens, and natural silk to highlight the fusing of western ideas of beauty, radiance, majesty and grandness, and the Eastern concept of beauty that is natural radiance, austerity and simplicity.

Photographer Joanna Mitroi, Models Cerys Wrigley-Moss & Elli Wilson- Copyright © Fashions Finest


Photographer Joanna Mitroi, Models Cerys Wrigley-Moss & Elli Wilson- Copyright © Fashions Finest


Photographer Joanna Mitroi, Models Cerys Wrigley-Moss & Elli Wilson- Copyright © Fashions Finest

Styling Team: Kim Able, David Johnson
SS20 makeup concept - Kim Able
Hair Team: David Rae Hair
Makeup Team: Academy of Freelance Makeup Artists
Nails: Julie Bryan & Team
Photographer: Joanna Mitroi
© Fashions Finest 2019

Shot on location at Fashions Finest SS20 collection during London Fashion Week 14th September 2019, photographer Joanna Mitroi utilises the light and shadows cleverly with Tuncer Tonun’s collection, in order to conjure a feeling of suspense, mystique, and an almost unearthly beauty, along with a sense of unease as to what lurkes in the darkness.

The fabrics in the photographs appear rich and heavy, and the photographer seems to be encouraging the viewer to reach out and touch the garments. There is a regal feel to the style of clothing, coupled with the theme of nature, autumn and harvest time, enriched by the hair styles Lead by the David Rae Hair & his team, and the vibrant makeup conceptualised by Kim Able and applied by the Academy of Freelance Makeup artists. (AOFM)


Photographer Joanna Mitroi, Models Magda Swider & Natalie Nwagbo - Copyright © Fashions Finest


Photographer Joanna Mitroi, Models Magda Swider & Natalie Nwagbo - Copyright © Fashions Finest


Photographer Joanna Mitroi, Model Hollie Onslowe-Cole - Copyright © Fashions Finest


Photographer Joanna Mitroi, Model Hollie Onsolowe-Cole - Copyright © Fashions Finest


Photographer Joanna Mitroi, Model Hollie Onslowe-Cole - Copyright © Fashions Finest


Photographer Joanna Mitroi, Model Hollie Onslowe-Cole - Copyright © Fashions Finest


Photographer Joanna Mitroi, Model Renata Kovalcuk - Copyright © Fashions Finest


Photographer Joanna Mitroi, Model Renata Kovalcuk - Copyright © Fashions Finest


Photographer Joanna Mitroi, Model Renata Kovalcuk - Copyright © Fashions Finest


Photographer Joanna Mitroi, Model Magda Swider - Copyright © Fashions Finest

Styling Team: Kim Able, David Johnson
SS20 makeup concept - Kim Able
Hair Team: Lead by David Rae
Makeup Team: Academy of Freelance Makeup Artists
Nails: Lead by Julie Bryan
Photographer: Joanna Mitroi
© Fashions Finest 2019 

Fashions Finest wraps up another exciting SS20 season and received an honourary award as it winded down its 10-year celebration on Saturday the 14th of September 2019 at the Congress Centre, 28 Great Russell Street, London WC1B 3LS.

"Evelina Anglickaite – a fashion designer who is passionate to keep the traditions of haute couture whilst designing in harmony with nature, being aware of the environmental issues of the modern-day. Based in Amsterdam and Brussels, the designer is constantly influenced by various cultures, yet is mostly inspired by Japanese philosophy, art, and history. 

The designer introduces a contemporary concept of evening wear, made from sustainable fabrics, and more specifically – linen and natural silk. 

The Spring/Summer 2020 Capsule Collection highlights the relationship between the Western beauty of radiance, majesty, grandness, and the Eastern beauty that is austerity, simplicity, and hidden beauty."

Instagram:  www.instagram.com/evuanglickaite

As a concept and bespoke designer not afraid to think and design ‘outside the box’, versatility within conceptual, statement and original designs is where Celine Zara’s creative flare lies. She holds a strong belief that any design should tell a story, create atmosphere, provoke emotion and most importantly, have meaning. Celine’s collections are often inspired by reflections on society and aim to produce a positive message to make people think and reflect. Using physical objects for design details and silhouette Celine produces creative, unique, structured designs with a strong emphasis on remaining true to the concept research. Passionate about using unconventional materials, her recent Graduate collection featured metal structures, inspired by the internal structures of Cavendish Pianos, which adorned the body, working beautifully with the garments in order to create the overall shape and look of  the collection ‘Sonata in F’. She thrives on using her unique creative vision to find beauty and inspiration in the most unconventional of places, pushing the boundaries of fashion in order to create something truly inspiring.

Instagram: www.instagram.com/celinezaradesign
Website:  www.celinezaradesign.co.uk

Laura-Shannon Harding is a recent Welsh, Fashion graduate from Leeds Arts University. 

Having a love for colour, Laura-Shannon creates fun and playful pieces that feature a heavy use of embellishment, texture and print. An appreciation for festival culture and it’s judgement-free atmosphere has informed the eccentric aesthetic and silhouettes of her designs within the ‘Make Everyday A Festival’ collection that was featured at Graduate Fashion Week 2019. 

The intricate panelling and the hand-sewn sequins, equal with the overall great attention to detail and 3D shape construction of some of the pieces allow the collection to really catch the eye.  

Instagram is www.instagram.com/laurashannonfashion

Fashions Finest, one of the most popular independent shows on the London Fashion Week calendar launches a crowdfunding campaign ahead of London Fashion, for their new designer section.

Despite being an established fixture on London’s Fashion Week circuit, the event receives little to no sponsorship.

Director Deborah St Louis felt compelled to start this campaign after she observed a record number of designers struggling to launch and grow their fashion business with the increasing economic pressures businesses and individuals are facing. 

Deborah St Louis said: “We have an incredible pool of untapped and undiscovered talent here in the UK. While we accept and welcome established brands, much of our work is with new and emerging designers. Many of these designers, are fresh out of University or without formal fashion training. We are here to level the playing field for those challenged by the high fees associated with studying, designing and creating their collection, and building a career for themselves in a way that ensures sustainability.

We have launched our crowdfunding campaign to allow graduate and new designers to participate in one of the most important international events; London Fashion Week.

Not only do we offer a viable alternative for designers to showcase and market their brand during London Fashion Week, but through our partner Fashion Capital designers also have access to additional education as well as manufacturers. Furthermore, we have now launched our online store which gives designers an opportunity to have their first retail presence. Yet despite an incredible price-point for many, the fees remain out of reach. As a company, we just aren’t able to absorb these costs and especially so because of the impact of with rising venue and production costs. We are proactively addressing these challenges and sourcing the most viable solutions”

Fashions Finest has propelled the careers of Hellavagirl, John Herrera, and Matthew O’Brian to name a few who have all gone on to achieve national and international media attention online, in print and on TV and regularly feature some of the hottest brands on their catwalks or in their exhibition space, as worn by Paloma Faith, Beyonce, Nicki Minaj, and Madonna and more. Attracting national and international fashion talent, Fashions Finest regularly draws a crowd of fashion industry experts, press and VIP’s from business, sport, entertainment, music and film industry, who all come to discover the hottest new trends on display.

The crowdfunding campaign offers exciting perks from beauty products, unique designer brands, show tickets and more to support the campaign visit: https://igg.me/at/graduatedesignerlfwshow2019/x/22077560#/

Press RSVP via: http://www.fashionsfinest.com/press-registration

Press contact: office@melaniejonespr.com +44 (0)7961565933

The Norwegian short film documentary (KEPAZA - 3 days to London Fashion Week) will be premiered at Hôtel Gray d'Albion, theatre, Cannes May 20, 2019. This is a collaboration with the world of film International festival.

The Norwegian short film documentary (KEPAZA - 3 days to London Fashion Week) will be premiered at Hôtel Gray d'Albion, theatre, Cannes May 20, 2019. This is a collaboration with the world of film International festival.

Kanna Yeung AW19 collection at Fashions Finest during London Fashion Week 16th February 2019.

Styling Team: Kim Able, David Johnson
Hair Team: David Rae Hair
Makeup Team: Academy of Freelance Makeup Artists
Nails: Julie Bryan & Team
Photographer: Joanna Mitroi