There is little denying that the fashion industry has had a toxic relationship with body image.

Styling & makeup concept: Kim Able
Hair Team: R.E.A.L Hair
Makeup Team: Academy of Freelance Makeup Artists
Nails Team: Julie Bryan & Co
Photographer: Joanna Mitroi
© Fashions Finest 2020

Joanna Mitroi photography captures the elegance and radiance of designer Evelina Anglickaite’s latest collection.

Conjuring a feel of bonding and sisterhood, Joanna’s photographs allow us to glimpse the beauty and intricacy of the fabrics used in designer Evelina Anglickaite’s collection of clothing, and forces the viewer to take a closer look. The minimal make-up and hair styles also cast the viewer’s eye onto the complexity of the garments, and the idea that overwhelming beauty can be found, in what may, at first glance be called simplicity.

Shot on location at Fashions Finest SS20 collection, during London Fashion Week 14th September 2019, the designer uses beautiful linens, and natural silk to highlight the fusing of western ideas of beauty, radiance, majesty and grandness, and the Eastern concept of beauty that is natural radiance, austerity and simplicity.

Photographer Joanna Mitroi, Models Cerys Wrigley-Moss & Elli Wilson- Copyright © Fashions Finest


Photographer Joanna Mitroi, Models Cerys Wrigley-Moss & Elli Wilson- Copyright © Fashions Finest


Photographer Joanna Mitroi, Models Cerys Wrigley-Moss & Elli Wilson- Copyright © Fashions Finest

Styling Team: Kim Able, David Johnson
SS20 makeup concept - Kim Able
Hair Team: David Rae Hair
Makeup Team: Academy of Freelance Makeup Artists
Nails: Julie Bryan & Team
Photographer: Joanna Mitroi
© Fashions Finest 2019

Shot on location at Fashions Finest SS20 collection during London Fashion Week 14th September 2019, photographer Joanna Mitroi utilises the light and shadows cleverly with Tuncer Tonun’s collection, in order to conjure a feeling of suspense, mystique, and an almost unearthly beauty, along with a sense of unease as to what lurkes in the darkness.

The fabrics in the photographs appear rich and heavy, and the photographer seems to be encouraging the viewer to reach out and touch the garments. There is a regal feel to the style of clothing, coupled with the theme of nature, autumn and harvest time, enriched by the hair styles Lead by the David Rae Hair & his team, and the vibrant makeup conceptualised by Kim Able and applied by the Academy of Freelance Makeup artists. (AOFM)


Photographer Joanna Mitroi, Models Magda Swider & Natalie Nwagbo - Copyright © Fashions Finest


Photographer Joanna Mitroi, Models Magda Swider & Natalie Nwagbo - Copyright © Fashions Finest


Photographer Joanna Mitroi, Model Hollie Onslowe-Cole - Copyright © Fashions Finest


Photographer Joanna Mitroi, Model Hollie Onsolowe-Cole - Copyright © Fashions Finest


Photographer Joanna Mitroi, Model Hollie Onslowe-Cole - Copyright © Fashions Finest


Photographer Joanna Mitroi, Model Hollie Onslowe-Cole - Copyright © Fashions Finest


Photographer Joanna Mitroi, Model Renata Kovalcuk - Copyright © Fashions Finest


Photographer Joanna Mitroi, Model Renata Kovalcuk - Copyright © Fashions Finest


Photographer Joanna Mitroi, Model Renata Kovalcuk - Copyright © Fashions Finest


Photographer Joanna Mitroi, Model Magda Swider - Copyright © Fashions Finest

Styling Team: Kim Able, David Johnson
SS20 makeup concept - Kim Able
Hair Team: Lead by David Rae
Makeup Team: Academy of Freelance Makeup Artists
Nails: Lead by Julie Bryan
Photographer: Joanna Mitroi
© Fashions Finest 2019 

Fashions Finest wraps up another exciting SS20 season and received an honourary award as it winded down its 10-year celebration on Saturday the 14th of September 2019 at the Congress Centre, 28 Great Russell Street, London WC1B 3LS.

"Evelina Anglickaite – a fashion designer who is passionate to keep the traditions of haute couture whilst designing in harmony with nature, being aware of the environmental issues of the modern-day. Based in Amsterdam and Brussels, the designer is constantly influenced by various cultures, yet is mostly inspired by Japanese philosophy, art, and history. 

The designer introduces a contemporary concept of evening wear, made from sustainable fabrics, and more specifically – linen and natural silk. 

The Spring/Summer 2020 Capsule Collection highlights the relationship between the Western beauty of radiance, majesty, grandness, and the Eastern beauty that is austerity, simplicity, and hidden beauty."

Instagram:  www.instagram.com/evuanglickaite