Panna designs clothing solely through experimentation with advanced materials and unorthodox methods of construction. The initial focus on purely how the clothing is made removes any historical or cultural referencing from the design process.

This process allows for genuinely new and organic fashion to form through the garments; as a direct expression of how they were made.

www.instagram.com/panna

Fashions Finest, one of the most popular independent shows on the London Fashion Week calendar launches a crowdfunding campaign ahead of London Fashion, for their new designer section.

Despite being an established fixture on London’s Fashion Week circuit, the event receives little to no sponsorship.

Director Deborah St Louis felt compelled to start this campaign after she observed a record number of designers struggling to launch and grow their fashion business with the increasing economic pressures businesses and individuals are facing. 

Deborah St Louis said: “We have an incredible pool of untapped and undiscovered talent here in the UK. While we accept and welcome established brands, much of our work is with new and emerging designers. Many of these designers, are fresh out of University or without formal fashion training. We are here to level the playing field for those challenged by the high fees associated with studying, designing and creating their collection, and building a career for themselves in a way that ensures sustainability.

We have launched our crowdfunding campaign to allow graduate and new designers to participate in one of the most important international events; London Fashion Week.

Not only do we offer a viable alternative for designers to showcase and market their brand during London Fashion Week, but through our partner Fashion Capital designers also have access to additional education as well as manufacturers. Furthermore, we have now launched our online store which gives designers an opportunity to have their first retail presence. Yet despite an incredible price-point for many, the fees remain out of reach. As a company, we just aren’t able to absorb these costs and especially so because of the impact of with rising venue and production costs. We are proactively addressing these challenges and sourcing the most viable solutions”

Fashions Finest has propelled the careers of Hellavagirl, John Herrera, and Matthew O’Brian to name a few who have all gone on to achieve national and international media attention online, in print and on TV and regularly feature some of the hottest brands on their catwalks or in their exhibition space, as worn by Paloma Faith, Beyonce, Nicki Minaj, and Madonna and more. Attracting national and international fashion talent, Fashions Finest regularly draws a crowd of fashion industry experts, press and VIP’s from business, sport, entertainment, music and film industry, who all come to discover the hottest new trends on display.

The crowdfunding campaign offers exciting perks from beauty products, unique designer brands, show tickets and more to support the campaign visit: https://igg.me/at/graduatedesignerlfwshow2019/x/22077560#/

Press RSVP via: http://www.fashionsfinest.com/press-registration

Press contact: office@melaniejonespr.com +44 (0)7961565933

Planning any sort of an event is in no way an easy task. It requires a lot of logistics and creativity, as well as researching to find the perfect venue, music, and much more. However, when it comes to fashion events, there are even more factors that you need to take into account – luxury, uniqueness and ultimately, the high-quality fashion. So, if you are about to produce a glamorous fashion event, we bring you a few tips on how to go through this process smoothly and how to make this lavish event a memorable and exciting experience for anyone who attends it.

Do Your Reseach

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Research should be your first step in planning this sort of an event. Learn more about the history of the brand and the vision behind it. This is important because the goal of organizing a fashion event is to promote the brand and to strengthen the brand identity. Talk to the designers and the creative people involved with the fashion brand in order to find out what their style is and what they would like the event to be like. In addition, by knowing what the specific style associated with this fashion client is, you will know how to add that touch of luxury and uniqueness, something that the guests will see as different from all other events of this type and something that they will recognize as particular to this brand.

This could be, for example, a characteristic venue. Universal Studios served as a fashion runway for the last Moschino collection, as the brilliant Jeremy Scott took his inspiration for this collection from horror movies and shows.

Set Financial Boundaries

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This is another important step that should be tackled early in the process of organizing. Set up a meeting with the client and decide on the budget. This will prevent any financial trouble that could happen in the future, as no one wants to find themselves in a situation where they have insufficient funds. Explain to your client how much the venue, the music, the food, and everything else that they want and which you have potentially planned, will cost. Try to compromise on the budget so that the client is happy, but the quality and the luxury of the event still remain high. Knowing what the budget is will also help you decide how much to spend on your next step, which is advertising.

Promote The Event

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It does not matter how amazing the fashion event is, it will be irrelevant if the proper people do not know about it. Get the people in the fashion industry talking by announcing the event on social media. You can also give out little snippets such as who will be the music performers, and possibly start a relevant hashtag on Instagram. You may want to hire a marketing team or a social media expert and a graphic designer. The social media manager will make sure that the potential of social networks is used to its fullest for the advertisement of the fashion event, and a graphic designer can work with the client to create distinguishing posters for promotion, as well as intriguing invitations that you will send out to the

Work With Professionals

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We have already mentioned hiring marketing experts, but to successfully plan a fashion event, you will have to work with other professionals. Hair and makeup artists, a sound designer and an expert who will create unique lighting for the chosen venue are just some of the people that are essential for the organization of this event. In addition, do not forget about food and drinks and opt for highly professional catering companies which can provide a customized menu for this glamorous event. Lastly, think about the details such as flowers (if you decide to go with a floral setting) and make sure to hire a top-notch florist company.

Make A Guest List

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The last step is to decide who will be invited to this event. Consult with the client and find who the people that they would love to see at the event are. Also, make sure to include relevant people, such as magazine editors, fashion influencers and celebrities. Then make a seating chart and don’t forget to leave room for the photographers and camera crews.

Lastly, good luck and don’t forget to have an amazing time!

Clerkenwell Vintage Fashion Fair "The most exquisite vintage fashion fair" Vogue It

Clerkenwell Vintage Fashion Fair "The most exquisite vintage fashion fair" Vogue It

The Kemist AW19 collection at Fashions Finest during London Fashion Week 16th February 2019.

Styling Team: Kim Able, David Johnson
Hair Team: David Rae Hair
Makeup Team: Academy of Freelance Makeup Artists
Nails: Julie Bryan & Team
Photographer: Joanna Mitroi

Date for your diary: A networking event that focuses on collaboration between those involved within the School of Fine and Performing Arts and industry professionals.

Rupert. W. Lynrah is a established Designer from Shillong, Meghalaya.

He worked for a magazine and as a fashion consultant, then got his big break for a large retailer ‘Splash fashions’ in the capacity of a manager in the design team, but the creative and entrepreneurial bug never left Rupert Wanlambok Lynrah, one of Shillong’s leading young designers.

Rupert had an artistic streak in him ever since he was a child and studied fashion design at the degree level at Pearl academy of fashion affiliated to Nottingham Trent University. After that, he worked for IMAGES Business of Fashion magazine as fashion journalist/ stylist, but he counts his experience in the UAE - where he worked at Splash, a leading fashion retailer in the Middle East and part of the same family of brands as Lifestyle in India - as a “turning point” in his life.

“It was a huge learning ground where I learned and unlearned many things during my tenure. I got to experience the business of fashion first hand working within the system and also travelled a lot to various shows and fairs like London high streets, premiere vision Paris, bread and butter Barcelona and Berlin , cpd Dusseldorf, Germany , Hong Kong fashion week and china to name a few”, Rupert said.

“I have always dreamt of having my own label and boutique. There is always a risk in any business and when I decided to venture on my own I knew that clear and loud,” Rupert explains.

He was at Splash for almost 7 years, but the desire to make his own mark was too strong to resist. Leaving it all behind in Dubai, Rupert founded his own boutique in Shillong three years ago and hasn’t looked back. Rupert founded his own boutique; RWL Designs, in December 2012 based out of Muda complex, Police Bazaar in Shillong and he hasn’t looked back since. Rupert’s boutique, RwL Designs, presents shoppers with a range of meticulously crafted designer apparel, both traditional and western, as well as accessories.

As a Shillong-born lad who grew up in New Delhi and has worked abroad for several years, this designer’s creations are varied, creative and draw on many influences. From jainsems with a modern, classy finish, to unique western gowns, Rupert’s talent is all too evident, but he is always mindful of his customers’ tastes.

He also one of more than 30 designers who showcased their creations at the second edition of North East India Fashion Week in August where he wowed those present with his mix of indo traditional and western wear, which underlined an increasingly important topic in fashion – that of sustainability.

His designs emphasised the importance of weavers by introducing their creations to the fashion world and promoting the khadi movement, something that he feels strongly about, and his collection during London Fashion Week will take forward his message of sustainable, traditional fashion. . This London fashion week spring summer 2017 RWL designs is committed to promote sustainable eco fashion and support, reviving and preserving the rich indigenous textiles of Meghalaya by featuring “RYNDIA” or eri silk and muga silk in the collection which are natural organic eco friendly product. We have to educate the customer about suitability the human impact on the environment. Its our social responsibility .

Tommy Hilfiger x Gigi Hadid Collaboration
Launching on 9th September at the Tommy Hilfiger shop on 5th Avenue in New York City and on tommy.com, the new capsule collection features nautical inspired designs with a sexy twist.

Have a look at my favourite pieces from TommyXGigi collection below:

Photos courtesy of Tommy Hilfiger

London Fashion Film Festival 2016 (LFFF)

After my trip to Mexico City and attending the inaugural Mexico Fashion Film Festival earlier this year, I can’t wait to see the latest fashion films in London.

“Each year the London Fashion Film Festival host a variety of screenings centred on the subject of fashion and film, giving Londoners, film and fashion enthusiasts the chance to watch a number of iconic movies in the heart of the capital. As well as the main Festival, there will be a number of warm up events leading up to the Festival and the opportunity to take part in master classes and discussions with some of the industry’s most well-known names and faces."

- LFFF LFFF takes place on 14 September and you can see the official program here: lfff.co.uk/programme-and-tickets

Photo by Eva Fydrych / Fashion Studio Magazine

New (and Old) Fashion Trends Leopard print is making its mark on the runways (again!) “Leopard print is a symbol of sensuality, confidence, and a liberated state of mind.” says Givenchy creative director Riccardo Tisci in the latest issue of Vogue magazine. “When a woman puts on a leopard-print coat, she is unapologetic in all that she stands for.”

Other trends to look forward to: plush velvet suits, pleated skirts, oversized coats & jackets, punk-inspired details, high-end streetwear, eclectic mishmash, colourful tights, bold embellishments, hats, and pretty in-pink vibe.

Gucci Ready-To-Wear Autumn/Winter 2016 (Photos by Yannis Vlamos / Indigital.tv)

A Wearable Fitness Tracker Public School’s collaboration with Fitbit, the Silicon Valley brand, may be one of the coolest partnerships this season.

Launching in October, the Type III Paracord bracelet (inspired by military parachutes) allows users to customise the Fitbit Alta and track their fitness progress: calories burnt, activity levels, and even hours slept each night. The device also offers call and text alerts and promises to keep you motivated during (and in between) your workout routine. Unlike many tech gadgets on the market, this smart accessory has a genuine style and it may become super popular with both fashion and fitness crowd.

Have a fabulous Autumn! :)

Fashions Finest is an established leading international platform for new and emerging designers taking place from Saturday, the 17th of September to Sunday, the 18th of September 2016 during London Fashion Week at the Cornwall and Crown Suite, Grand Connaught Rooms, 61-65 Great Queen Street, Holborn, London (nearest tube Covent Garden or Holborn). Doors Open at 1.00pm.