At the Paris Fashion Week, Ukrainian brand LITKOVSKA shared hope of 'REBIRTH' and strength with its latest Spring/Summer 2024 collection.
The LITKOVSKA team introduced an unconventional approach to window displays during the show, symbolising belief in the rebirth of Ukrainian culture. The picturesque historical glass was adorned with QR codes featuring addresses of streets that were destroyed due to the great Ukrainian war. The designer herself personally applied all the QR codes, demonstrating her deep commitment and involvement in all aspects of the show preparation.
About LITKOVSKA 'REBIRTH' S/S24 Collection: The Concept
The Spring/Summer 2024 'REBIRTH' collection is a profound acknowledgement of the strength of the feminine spirit in challenging times. Amidst the tumultuous thunder of air raid alarms, sirens, and rocket attacks, Lilia continues to create collections that represent the resilience of feminine power. In this way, the masculinity of the designs conveys the fragility of femininity, instilling faith amid chaos. This powerful message was visually represented during the show, which drew an unprecedented number of guests from around the world.
Lilia Litkovska, the visionary and creator of the LITKOVSKA brand, is renowned for her structural silhouettes, precise tailoring and exquisite craftsmanship. Together with her team, she reimagined contemporary fashion through clean lines and bold sophistication, inspiring brand enthusiasts worldwide.
Models gracefully moved down the runway wearing LITKOVSKA's designs adorned with frozen seeds, symbolising the Ukrainian identity and heritage frozen in time. 'REBIRTH' serves as the central idea behind the designer's authentic yet urban and powerful message. Alongside the captivating window displays, which brought tears to the eyes of the international community, attendees were able to feel the pain, strength, and unwavering spirit of the Ukrainian people, and stand in solidarity with them.
The fashion show featured the opening by Ukrainian-born model Yeva Skrobot, an outstanding talent from COVER MANAGEMENT, who mesmerised all with her grace and elegance. The event concluded with the enchanting walk of Luna Hauswirth, representing the Muse NYC model agency. Guests were also captivated by Saskia Dietz, who embodies the brand's values brilliantly.
"Each collection is a reflection of new life, a new beginning. However, beginnings don't always have neat endings; they can be interrupted at the most unexpected moment, in a moment that compels us to pause. The new SS'24 'REBIRTH' collection is a call not to stop, even when this moment may seem imperfect," summarises Lilia.
Have a peek at LITKOVSKA's latest collection and shots from the PFW presentation on Instagram.
