De-influencing: the trend taking social media by storm is a real countermovement. If social media were your go-to place for shopping recommendations, now you will see the other way around but what does it really mean?

De-influencing: the trend taking social media by storm is a real countermovement. If social media were your go-to place for shopping recommendations, now you will see the other way around but what does it really mean?

2023 is officially here. A new year brings with it new opportunity as we all set out our goals for the 12 months ahead. These opportunities extend to fashion brands, who are (or at least should be) primed to seize this moment and evolve their businesses by connecting with their ever-evolving consumer audiences.

Fashion brand, From My Mother’s Garden, has won the prestigious BRITISH BRAND OF THE YEAR at an industry awards event held at The Mayfair Hotel in London. 

The S/S23 BESFXXK collection was inspired by clothing items themselves, taken for an out-of-the-ordinary treatment.

Many fashion enthusiasts predicted the 90s trend would be coming back and it's finally here. Inspired by some of the most influential pop stars, cult films and lifestyle brands synonymous with britpop and the all American dream.

Far Afield showcases their latest collection a contemporary menswear-meets-unisex range featuring a whimsical tropical safari theme.

Plus-sized men don't get much of a shout-out in the fashion world, which can be tough because many people, regardless of their gender or size, want to look good and dress well.

The traditional Georgian threads, handmade from colours sourced from the Cau-casus along with old knitting techniques unleash modern, bold and a feminine take to layer your look.

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