Hailed as one of the most exciting bi-annual events of the year.

Born from a British mother and an Indonesian father, Jacqueline Loekito believes she has a wonderful mix of a background that has shaped the way she designs her pieces.

APUJAN is a London-based womenswear label founded by designer ApuJan.

Katie Ann McGuigan presented her SS20 collection which took inspiration from the illustrious roller-disco scene of the early 70’s.

Joanna Mitroi photography captures the elegance and radiance of designer Evelina Anglickaite’s latest collection.

Conjuring a feel of bonding and sisterhood, Joanna’s photographs allow us to glimpse the beauty and intricacy of the fabrics used in designer Evelina Anglickaite’s collection of clothing, and forces the viewer to take a closer look. The minimal make-up and hair styles also cast the viewer’s eye onto the complexity of the garments, and the idea that overwhelming beauty can be found, in what may, at first glance be called simplicity.

Shot on location at Fashions Finest SS20 collection, during London Fashion Week 14th September 2019, the designer uses beautiful linens, and natural silk to highlight the fusing of western ideas of beauty, radiance, majesty and grandness, and the Eastern concept of beauty that is natural radiance, austerity and simplicity.

Photographer Joanna Mitroi, Models Cerys Wrigley-Moss & Elli Wilson- Copyright © Fashions Finest


Photographer Joanna Mitroi, Models Cerys Wrigley-Moss & Elli Wilson- Copyright © Fashions Finest


Photographer Joanna Mitroi, Models Cerys Wrigley-Moss & Elli Wilson- Copyright © Fashions Finest

Styling Team: Kim Able, David Johnson
SS20 makeup concept - Kim Able
Hair Team: David Rae Hair
Makeup Team: Academy of Freelance Makeup Artists
Nails: Julie Bryan & Team
Photographer: Joanna Mitroi
© Fashions Finest 2019

Shot on location at Fashions Finest SS20 collection during London Fashion Week 14th September 2019, photographer Joanna Mitroi utilises the light and shadows cleverly with Tuncer Tonun’s collection, in order to conjure a feeling of suspense, mystique, and an almost unearthly beauty, along with a sense of unease as to what lurkes in the darkness.

The fabrics in the photographs appear rich and heavy, and the photographer seems to be encouraging the viewer to reach out and touch the garments. There is a regal feel to the style of clothing, coupled with the theme of nature, autumn and harvest time, enriched by the hair styles Lead by the David Rae Hair & his team, and the vibrant makeup conceptualised by Kim Able and applied by the Academy of Freelance Makeup artists. (AOFM)


Photographer Joanna Mitroi, Models Magda Swider & Natalie Nwagbo - Copyright © Fashions Finest


Photographer Joanna Mitroi, Models Magda Swider & Natalie Nwagbo - Copyright © Fashions Finest


Photographer Joanna Mitroi, Model Hollie Onslowe-Cole - Copyright © Fashions Finest


Photographer Joanna Mitroi, Model Hollie Onsolowe-Cole - Copyright © Fashions Finest


Photographer Joanna Mitroi, Model Hollie Onslowe-Cole - Copyright © Fashions Finest


Photographer Joanna Mitroi, Model Hollie Onslowe-Cole - Copyright © Fashions Finest


Photographer Joanna Mitroi, Model Renata Kovalcuk - Copyright © Fashions Finest


Photographer Joanna Mitroi, Model Renata Kovalcuk - Copyright © Fashions Finest


Photographer Joanna Mitroi, Model Renata Kovalcuk - Copyright © Fashions Finest


Photographer Joanna Mitroi, Model Magda Swider - Copyright © Fashions Finest

Styling Team: Kim Able, David Johnson
SS20 makeup concept - Kim Able
Hair Team: Lead by David Rae
Makeup Team: Academy of Freelance Makeup Artists
Nails: Lead by Julie Bryan
Photographer: Joanna Mitroi
© Fashions Finest 2019 

Kepaza SS20 collection at Fashions Finest during London Fashion Week 14th September 2019.

Styling Team: Kim Able, David Johnson
SS20 makeup concept - Kim Able
Hair Team: David Rae Hair
Makeup Team: Academy of Freelance Makeup Artists
Nails: Julie Bryan & Team
Photographer: Joanna Mitroi
© Fashions Finest 2019

Linda Blissett SS20 collection at Fashions Finest during London Fashion Week 14th September 2019.

Styling Team: Kim Able, David Johnson
SS20 makeup concept - Kim Able
Hair Team: David Rae Hair
Makeup Team: Academy of Freelance Makeup Artists
Nails: Julie Bryan & Team
Photographer: Joanna Mitroi
© Fashions Finest 2019

Shokushu Boutique SS20 collection at Fashions Finest during London Fashion Week 14th September 2019.

Styling Team: Kim Able, David Johnson
SS20 makeup concept - Kim Able
Hair Team: David Rae Hair
Makeup Team: Academy of Freelance Makeup Artists
Nails: Julie Bryan & Team
Photographer: Joanna Mitroi
© Fashions Finest 2019

Naosie Jo SS20 collection at Fashions Finest during London Fashion Week 14th September 2019.

Styling Team: Kim Able, David Johnson
SS20 makeup concept - Kim Able
Hair Team: David Rae Hair
Makeup Team: Academy of Freelance Makeup Artists
Nails: Julie Bryan & Team
Photographer: Joanna Mitroi