La Métamorphose presents its Spring/Summer 22 ready-to-wear collection: a 100% eco-responsible women's wear line made with a seaside destination in mind. Les Dames de la Côte is made with 100% natural cotton made in France, right down to the backpack closure cord in bio-degradable fibre.
Born to perform - thanks to its theatrical founders - AKT, an upmarket natural deodorant, is hitting all the right notes as it secures £1.5 million in funding from Stonebridge, the digital-first consumer brand investment firm headed up by DTC entrepreneur James Cox.
C’RIBBE (read [ker-rib-be]) is the creation of James Douglas, the founder. The name is inspired by the Caribbean which is at the very core of the brand.
October is an important month for us as we celebrate Black History Month. Fashions Finest salutes this month by celebrating big and small realities in the beauty and fashion industry with you all.
Ph. Rodnae Productions, Pexels
The contribution of the Black communities in the UK has been underrated or simply unseen for too long. Yet Black Britons have enriched our cultural landscape and economy with vibes and stories coming from afar. Fashions Finest wants to celebrate black innovators and strong business women who make our life more beautiful.
Every month tinges with different colours and surges as the flag for a cause. Fashions Finest's Black History Month is a journey across people and ideas fueled by a courageous entrepreneur spirit and passion.
Tiph'arah is a UK-based haircare company born in Coventry, Midlands. The brand moved its first steps in the intimacy of a house - to be more precise - a kitchen. Jessica Oduro, the founder, was looking for intensive and natural options that could keep her Afro hair nourished and hydrated for longer. Failed to do so, she started to experiment with natural and organic ingredients at home until she found the right formulation for glorious hair. 'Tiph'arah means 'glory' in Hebrews, in fact! Tiph'arah's hair butters aim to strengthen the hair strands, hydrate and promote healthy growth. The product range, consisting of three types of hair butter (Shea Cocoa Mango, Paw Carrot and Shea-Mang AVO'), is made with 90% of pure and organic ingredients from Ghana and the remaining sourced in Europe at high standards.
Aviela (read [a-vee-el-ah]) is a word used in Northern Ghana for 'good', 'nice' or even 'beautiful'. This word conveys very positive vibes. Aviela is the child of Patricia Monney who, during a family holiday in Ghana in 2007, was introduced to the power of raw, unrefined shea butter to heal her little daughter's ankle. Patricia learnt about shea butter anti-inflammatories properties and, once back home in the UK, she focused on expanding her knowledge on shea butter. She found a way to work the natural ingredient without compromising the natural properties and qualities of shea butter. The solution was her kitchen helper which gives Aviela products that superb weightless whipped consistency. Aviela offers a range of skincare and body care for all skin types with 100% pure, unrefined shea butter. Patricia sources her shea butter ethically from a cooperative of 25 women from the village of Gurugu in the Northern region of Ghana.
Pamoja (read [pam-oh-jah]) is a Swahili word meaning 'together' and is inspired by formulator and founder Sarah Taylor's Tanzanian/British heritage as well her skin journey. During pregnancy, she experienced severe sensitivity and succeeded in finding the solution by herself. She worked on her own products and formulations gaining also some spotlights in national magazines.
This independent, black-owned company offers natural skincare with high performance and quality standards. Cruelty-free and environmentally friendly, Pamoja takes equal care of sensitive skin and the environment with sustainable packaging, ethically sourced botanical ingredients and zero palm oil. Sarah thinks that 'everyone deserves to feel good and that when you are kinder to yourself, it will help you be your very best.' For Sarah 'Black History Month is an opportunity to be more inclusive, to shine a spotlight on the contributions and the challenges we face so that we can better understand our collective history every single month of the year.'
Meet Wax + Wraps
For many of us, the pandemic represented a forced stop; however, this suspended time allowed us to reset priorities and rebuild ourselves. This happened to Jaqueline Shaw with Wax + Wraps. The fashion expert and entrepreneur overcame the COVID-19 backlash thanks to her acumen and love for fashion design. She realised how many people get interested in handmade and sewing during the pandemic and she also noticed how popular were and are still crafting subscription boxes.
Jaqueline, who has an MA in Ethical Fashion, is passionate about Africa and traditional fabrics. She put this personal love in her own subscription box by sourcing unique textiles printed, woven or knitted by hand in African states and regions. 'Other sewing boxes do the job but they are all very similar and I felt that they don’t inspire me to learn more about the people or even to source responsible fabrics and textiles too. My Master's degree in Ethical Fashion from the UCA Epsom, taught me that in this fashion industry, WE the consumers are the change we want to see. We are responsible for the impact of the industry on our planet and our purchasing decisions can build or break the industry. And its environment impact.'
Jaqueline thinks that 'Africa is Fashion's Future' and has been spreading awareness at previous London Fashion Weeks and events in Africa and the States. We could not but totally agree on that. Her sewing box does not just quench our thirst for crafts but also disclose stories from beautiful lands and people as no other service does.
Saka Luxe Beauty
Many feels puzzled by the length and complexity of cosmetic labels. This exact reaction is behind Saka Luxe Beauty, a UK natural hair and skincare company founded in Bristol in 2020. Available on Etsy, eponymous of everything handcrafted, the brand's ethos is based on creating simple and affordable products to moisturise and nourish hair, beard and body. Every jar of butter, every bottle of oil is handmade in small batches to ensure a caring and luxurious feel.
Jessica, Patricia, Sarah and Jacqueline are just four of the many black businesswomen that turn their creative verve or necessity to express themselves and made a living from their passion. Black History Month is important to us because the majority of the black-owned businesses are too small to gain the deserved visibility on the media and still struggle in this overcrowded industry.
We invite you to have a look around and discover the authenticity of these companies and that of many similar ones. As you and we shop independent and black-owned, we can support these individuals and make a little but significant change in their lives, ours, and the way we shop.
Fashions Finest is happy to bring you these personal stories and call all the black-founded companies to get in touch to join us and build together a network of creators beyond Black History Month.
- Black History Month
- independent brands
- Natural Hair Products
- ethically sourced
- Organic Products
- African Fashion
- African Prints
- Black British
- Black women
- Black Owned business
- Black businesses
- Body Care
- Subscription box
- Dry Hair
- Sensitive Skin
- Afro Hair
- Afro Hair Company
- Afro Hair Products
- Wax + Wraps
- Sourcing in Africa
- Jacqueline Shaw
A cool breeze on bare skin in summer, a warm hug in winter. Linen is the fabric chosen by Marta Cernovskaja for her brand Lemuel MC with sustainability and transparency at its core.
The Dublin-based designer Sharon Sweeney studied and worked in the environmental sector, which contributed to her passion for and commitment to sustainability in terms of using sustainable, organic, and locally sourced fabrics.
Photographer Joanna Mitroi
The collection Swanzy Land is constructed by Irish Linen, cotton, ramie, Tencel as well as deadstock fabrics.
It pays homage to the late pioneering modernist artist Mary Swanzy, an Irish landscape and genre artist, who dived into many different styles, among which she is acclaimed for being one of the country’s first abstract painters. Sweeney makes similar use of a muted and pastel colour palette throughout.
A pale lilac short pantsuit fuses feminine details like the Moschino-esque heart-shaped buttons with a harsher geometrical and abstract futuristic shape and cutouts. A white cropped Renaissance blouse with huge puff sleeves and tight button-downs on the sleeves brings past and future together. Sweeney showcases an interesting and abstract aesthetic with clashing contrast, yet they jointly create something new and concise.
- environmental sector
- locally sourced
- London Fashion Week
- independent brands
- Sustainable Fashion
- Fashion Designers
- Independant Designers
- Fashion show
- environmentally friendly
- Sharon Sweeney
- Fashions Finest lfw
- Women's fashion
- new collection
Radiqal Tat, a London-based brand headed by artist-come-designer Veronica Fox, debuted its collection with Fashions Finest on the 18th of September as part of LFW.
Photographer Mikey San
Featuring only plus-sized models, Radiqal Tat opened Fashions Finest’s LFW show. The explosive beat of ‘90s house music marked the beginning of the event.
One by one, the models showcased Radiqal Tat's SS22 collection which combined mesh, foam padding, deconstructed sports tops, a classic pencil-skirt silhouette and a skin-tone palette.
Completing the look, the models are styled with vibrant peach-coloured wigs. The collection is committed to playing with conventional ideas of fashion. Opting for what Fox calls an “almost run-of-the-mill” look, with bits missing and “bits not quite covering what should be covered”, the collection successfully transports the spectator away from the everyday. The plus-sized models further helped to articulate this message.
Fox’s declaration of positive otherness and escapism in her work, she says was greatly inspired by '80s performance artist and maverick, Leigh Bowery, as well as Bowery’s collaborator dancer Michael Clark and designer duo BodyMap. All together they challenged the mainstream notions of fashionability through costume, music and movement.
Speaking to the event’s Creative Director, Tanya, she noted that the theme for the day was confidence and to ‘Bring the Fire’. Diversity in all forms was also key: 'Diversity is crucial because it opens up a different dimension to the world.' And Radiqal Tat certainly did this.
NEHERA SS22 collection captures that subtle inner light charge that makes the NEHERA Woman shine inwardly and outwardly.
In this fashion era where the beauty of multiculturalism is celebrated and exalted, a new fashion agency makes its entrance. CeeDee has recently debuted to celebrate the 'heritage and culture' of African style with its selection of independent fashion brands.
Fashions Finest emerges post-lockdown for its SS22 on the 18th of September 2021 at St John’s Church, 18 Hyde Park Crescent, London, W2 2QD.