The eponymous brand THEUNISSEN launched its Spring/Summer 2024 collection at the Chinese Cultural Centre in Paris, transporting the audience on an instant vacation.

Millennials will rejoice at the announcement: iconic ‘00s fashion favourites are set to make a comeback under Scarlett Licensing agency.

With its breezy silhouette, timeless appeal, and versatility, it's no wonder why skater dresses have been a go-to style for so many women over the years. But just what makes this style of dress so perfect for multiple occasions?

There was a time when, for some people, the mere mention of a bodysuit was enough to make them roll their eyes and immediately dismiss them as uncomfortable and outdated. However, with so many changes and innovations in bodysuits, turning even the biggest of sceptics into believers and paid customers, the bodysuit has never been more popular than it is now.

EENK created a show for an adventurous exploration crossing eras and summed in a single letter for its Spring/Summer23 collection: W.

As flowers are blooming right now, so is this year since everything is going back to normal, giving us positive vibes, and the best way to express our optimism is by dressing up with the summer trends that are all about being bold, fun, and lively.

Ph.  Sheryl Ann Dicman

Japan’s summer trend is all about chasing the pastels of blossom petals and embracing lace.

This summer's trendy colours are canary yellow, cotton candy blue, light pink, and pastel colours. It perfectly describes the beautiful flowers that bloom and the warm weather. It is as well a soft, soothing shade for a feminine style.

It is best to style it with trending materials such as sheer, lace, and crochet. This kind of material always stays as a trend, and as a woman in love with a feminine style, these are a vital ingredient in a wardrobe because they can work in all kinds, from dresses to trousers paired with eye-catching details. Channelling your inner feminine with the trends

Lace is constantly in style and requires little accessorising, while a sheer top creates a perfect look for summer because it is light and airy. Pairing the pink top with a lace skirt gives a romantic, beautiful vibe, and layering it with a blazer creates a classier look or a leather jacket to make the look feminine yet edgy. Puff sleeves are also in trend right now, whether it's a dress or just a top.

Wearing skirts in Japan is also very popular. You'll come across many people everywhere you go wearing skirts, usually paired with rubber shoes and a plain blouse or shirt. When choosing a skirt to wear, go for a crochet material since it is very trendy this summer; crochet also kind of reminds us of a vacation on the beach.

If you are thinking about how to accessorise your look, mini bags are in trend right now, a lot of things won't fit in, but it definitely will be a huge statement in your style.

Styling with bright and bold colours as nature sees fit

Ph.  Sheryl Ann Dicman

"Because It's summer, it's time to wear lots of white." Wearing white reflects the Sunlight, making your style look refreshing, and combining it with a simple piece of clothing with bold colours is also great for a stylish idea. For example, you can pair a white sheer see-through blouse with a bold shade of bottoms or a skirt.

Also, choosing a couple colours that complement each other such as a bold with bright colour, elevates your look making it unique. Some of my favourite colour combinations that are trendy right now are kelly green and pink, which reminds me of a tulip. I like to style these colours with a green dress and a pink blazer, you will never go wrong with blazers, it does guarantee to make you look fashionable anytime.

Start stepping outside your comfort zone this summer by trying all of these trends.

Japan’s summer is so colourful right now and what better way to celebrate a return of normality than book a ticket to Tokyo and walk through Yoyogi park wearing lace and delicate petals of pinks amongst mother nature.

A little about Sheryl: Sheryl is a writer based in Japan specialising in travel and culture highlighting the beauty of Tokyo where she lives. It is her belief that style can be expressed through the mood of the city and the constant joys each season brings. Stay tuned for more fashion and lifestyle pieces this exciting destination delivers, which you will be pleased to know is now open to tourists.

Whilst the population is in fear of a Third World War, it’s a sobering time to think about how military formation has shaped who we are now. It is no coincidence what we wear right now carries with it a weight of a time we may have forgotten temporarily but holds a past chapter of what we faced before.

Summer is right around the corner, and as conscious fashion lovers we all know it’s time to restyle our clothes from the previous season.

Ph. Artem Beliaikin (unsplash)

Instead of buying new, why not upcycle some of your winter favourites, into beloved summer pieces.

Here’s what to expect walking into summer and how to rework your winter staples for the season.

Cargo Pants- How Trousers Can Be Your Staple

Ph. Nathan Van De Graaf (Unsplash)

Cargos have been the staple of winter wardrobes. Men and women have been obsessed with the relaxed style, which has been significant since mom and flare jeans overtook skinny jeans. Many different retailers hopped straight on the trend and now shops are filled with the beloved cargo pants. The pants have been such a staple due to the low-rise silhouette, turning your body into an hourglass shape. But individuals seem puzzled of how they can still incorporate cargos on a warm sunny day. Don’t worry, because the rise of cargo pants will still be the hype of this summer. Trade your roll necks and boots, for crop or vest tops and sandals at the flick of a switch, from warm winter trends to hot summer styles.

Make Low Rise Mini Skirts Your Essential

Ph.  Paul Szewczyk (Unsplash)

Low rise mini skirts are a craze for women right now. We have seen them fitted on celebrities like Camila Mendes, Kendall Jenner and Olivia Rodrigo. Micro skirts with a low waistline and a chain belt are so popular, and really do accentuate your body. Show off your inner Britney Spears and Beyonce, when rocking their iconic noughties fashion. It is clearer than ever that women are feeling more empowered. AAnd especially confident and sexy in these little skirts. What better time to get your legs out in the warm summer breeze?  No need to buy more, you can keep your classic black and white skirts from the winter as an essential for your summer looks. Instead of styling them with tights and a long sleeve crop top, trade them in for a sustainable organic cotton tank top.

Goth to Chic In Winter To Summer Style

Ph. Naeim Jafari (Unsplash)

The cliché of the gothic era predominantly consisting of girls wearing dramatic makeup, green hair and fishnets tights is over. You can be just like your beloved A listers; Kourtney Kardashian and Megan Fox who have grabbed gothic style and twisted it into this romantic tailor. They have incorporated the classic colours like black and red and layered it with lace and corsets, creating a sexy piece. Our two gothic idols established their change in fashion after beginning to date gothic rock stars, Travis Barker and Machine Gun Kelly. The old conventions of goth have been changed once and for all, by our beautiful celebrity icons. You can incorporate this into your summer wardrobe by styling black leather shorts with corsets, and carry a leather jacket over the shoulders; simple.

How Colour Clashing Will Brighten Your Wardrobe

Ph. Katsiaryna Endeuszkiewicz (Unsplash)

It's not for everyone, but if you want to turn heads then this style will keep you occupied in the summer. Mix reds with pinks and blues with orange, creating a vibrant summery look. Colour clashing is the ideal statement to make on an everyday occurrence, or when arriving at a party. And what’s more perfect than using colours in the sun. Be the showstopper at every event, and continue to be the ray of sunshine, even if the suns not out. For someone who is more on the girlie side yellows and pinks would be the perfect mix. Team a yellow shift dress with pink sunglasses and open toe sandals, creating a girlie aesthetic. On the other hand, combining blue and orange produces a cool toned, ‘it girl’ vibe. Wear blue camos with an orange tube top and pair with an orange bandana.

It's undeniable that 2000’s trends will continue through this year. So, keep an eye out on the fashion two decades ago, to keep up with the trends.

Trends like these make it easier to rework your winter clothes into solid summer looks that reflect the attitude of what’s hot right now. With a healthy dose of imagination and inspiration, your ensemble can look sassy whilst slowing down consumption, with the added bonus of getting your money's worth from the previous season. 

For more inspiration on sustainable style, why not check your schedule and visit us in London on the 18th June for our first sustainable pop up event showcasing boutiques and suppliers of conscious creations. Head this way to look and book!

We love how Sabine has captured the soft and vivid hues inviting spring back into our lives once again. Winter can feel heavy and never ending but Sabine Arias’ debut collection uplifts the mood reminding us of fresher days ahead.

Way before the pandemic started, many of us have noticed the rapid evolution of technology. Covid just made all the technological advancements happen faster than anticipated. If you think about it, there are very few things nowadays that people do not need to use technology for. But what about the fashion industry?

Ph. Tumisu, Pixabay

Fashion did not stay behind as new technologies progressed fast forward. The biggest trend at the moment is, indeed, the metaverse and virtual fashion.

Many brands nowadays have easily featured their products and vision in the virtual space with the same value and status they have in real life.

What Is Metaverse?

The term 'metaverse' has become more widely used with the popularity of crypto and bitcoins, a whole new world is being built in front of our eyes. Ever since video games were created, a new virtual reality was introduced and this is now opening many opportunities for artists who are thriving on this new phenomenon. As for the web developers, they are trying their best to save it. But what is it all about? The New York Times defines metaverse as “a variety of virtual experiences, environments and assets that gained momentum during the online-everything shift of the pandemic”.

We can, without a doubt, say that this is a way for the community to realise that sooner or later everything could be moved into a new virtual world.

Is There Such A Thing As A Fashion Metaverse?

If everything is to be moved online nothing will be left behind and fashion is one of the things that are already there, even if it does not feel like it. As people spend more time online, CB Insights Industry Analyst Consensus estimates that virtual goods will represent a $190B market by 2025.₁ The way fashion is immersed in the metaverse can be split into two categories: a combination of physical and digital, in which clothing can be worn through augmented or virtual realities, and a fully digital market in which items can be purchased directly from an avatar. Considering there is a demand for such products, more and more high-end brands are trying to make their way into the metaverse. However, with some people being sceptical about moving into virtual, brands are also showing their concerns. To test the virtual environment and digital fashion with all its perks and flaws, the majority of brands have made various collaborations with game, social, and metaverse platforms.

Ph. Mo, Pexels

The Place Of High-end Brands In The Metaverse

The virtual world is supposed to represent a flawless world, in which everyone wants to achieve perfection. Luxury is a key component in the metaverse and that is where the high-end brands can once again dominate the fashion world. Just because some of us are just now learning about the metaverse, this does not mean that it just appeared. Most brands have been working on various projects and collaborations to establish a status in the online society for years now. Louis Vuitton, for instance, released a League of Legends collection in 2019. The brand entered into a multi-year partnership with Riot Games in September that includes both physical and digital designs for the 2019 League of Legends World Championship. That is just one example of a way to be present in the metaverse. Moschino released skins for The Sims, Gucci released a digital collection for a styling app; Nike, Chanel and Balenciaga have collaborated with ‘Pokemon Go’ making virtual shoe collections.

 

 

 

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That is just a glimpse into the virtual world. Many more things are being created on a daily basis and many more are disappearing from the real world. There is a place for everyone online, whether for better or worse. Along with trying to keep up with the trends in reality, now we would actually have to keep up with the digital ones as well. It is a challenge worth accepting.

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