Independent haircare brand Only Curls' beanie is the new go-to winter accessory for frizzy and curly hair. So good to go sold out, it is now back in stock.

The popularity of K-beauty will see no cease in 2022 and we can already tell you what are going to be the next Korean skincare trends that your skin will love this year.

Courtesy of Atomy

Ruby McGrath, MD of Korean skincare brand Atomy, reveals the latest trends that will be big in 2022.

In the UK, Google research on Korean skincare went up by 200%. As its success and appreciation do not stop, K-beauty does not stop to surprise us. Here we have expert Ruby McGrath, MD of Atomy, unveiling the latest Korean trends for 2022.

'Low-irritation' Cosmetics

“Korean skincare has been influenced by a global skin concern: the so-called 'maskne'. As masks become more prevalent in our lives, it’s having an effect on our skin including dryness, redness, irritation and ‘maskne’. ‘Low-irritation’ cosmetics are designed to soothe angry pores and skin troubles.

Ceramides are incredibly popular at the moment, thanks to their skin-soothing and anti-inflammatory properties, which is why we have added them to every step of our The Fame Skincare Set (£85). Also available to buy as individual products, which includes Toner (£19.50), Lotion (£19.50), Essence (£20.50), Nutrition Cream (£19.50), and Eye Cream (£19.50). Ceramides act as a source of strength that protects the skin barrier and keeps skin looking and feeling healthy.”

'Skip Care'

“Skip care is all about using fewer products to get the same results. A lot of the newer formulations are combining the benefits of several products into one. Not only does this cut down on the steps in your routine, but it also contributes to less waste and fewer carbon emissions in transporting products across the globe, which is a key growth area in the industry. We combined must-have skincare ingredients like Niacinamide, Green tea, Centella, Glycerin, and Oat kernel extract to create an effective do-it-all Absolute Ampoule (£36). With this ampule, you're treating your skin to anti-ageing, soothing, exfoliating, brightening, and acne-busting ingredients. Simply top with your favourite moisturiser and SPF and you’re set for the day!”

'Scalpcare’

“In Korea, we devote as much TLC to the skin on our head as we do to our facial skincare routines, and this is only going to become more dedicated in the New Year. It’s the scalp that really controls the health of the hair. So what’s going on in the follicle and the skin around the follicle could make the difference in whether you’re losing more hair, or maintaining your hair, and whether you have healthy hair or brittle hair. Our Scalpcare Set (£23) includes a shampoo and conditioner that incorporates Niacinamide, Neem, Arnica, Shikakai, Avocado, Henna, and Biotin to cleanse, nourish and balance the scalp.”

Oral Care

“In Korea, we are very thorough when it comes to our dental hygiene. Multiply the dedication we have to our skincare by 10! We clean our teeth after every meal as well as after drinking coffee and often carry a toothbrush around with us in our bags. In some places, you can even find free toothbrushes in bathrooms. Our Atomy Toothbrush (8pcs at £8) have super slim, flexible bristles with an anti-bacterial membrane for more effective removal of plaque and also to keep the toothbrush itself clean in between uses. Our Propolis Toothpaste (4pcs at £4) uses green tea and propolis extract as they are effective in minimising bacteria growth, as well as reducing bad breath.”

The Need-To-Know Ingredient

“Last but certainly not least we have the need-to-know ingredient for 2022. In 2021 Korea saw a large increase in supplement consumption, as our knowledge of the benefits of inner health and wellbeing for our outer, increases. Ellagic acid acts as an antioxidant and can decrease levels of inflammation to protect against disease. It can also help lighten your skin by blocking the activity of an enzyme involved in melanin production, as well as moisturising skin from the inside out, which is why we use it in the form of our Pomegranate Mixed Fruit Jelly (60 sticks at £58). Not only will a daily dose give you skin benefits, but studies
suggest that ellagic acid has excellent hair growth-promoting activity.”

Thanks to Ruby and Atomy, K-beauty has no secrets... at least for now.

To boost your health inside and out in 2022, discover the range of Atomy skincare and wellness products online.

Establishing a proper hair care routine requires a comprehensive approach, considering your hair type’s needs and common problems. This means you should not only choose the right hair care products but also acquire some healthy habits when it comes to washing, combing, and styling your hair.

Photo by Emma Matthews. Unsplash

You work hard! Don't let your health and beauty products let you down. Fashions Finest has some great health and beauty buys to tell you about, which we can guarantee will work as hard as you do. Read on to find out some of the things you can buy that pack a punch in the world of health and beauty. These are all tried and tested by us, and great as a gift to yourself, or a loved one this easter.

Envigorate Your Locks With Hair Growth Serum


Photo by The Hut Group

Formulated for visible results, and with science and innovation at their core, Grow Gorgeous Hair Growth Serum, £30.00 and Hair Growth Serum intense  £45.00, utilises natural active ingredients to provide the hair and scalp with the correct nutrients, nourishment and stimulation for optimum health and growth. They have even put their products to the ultimate test, with a 3-month user trial, yealding fantastic and visible results!

Key ingredients within their formulations are,Red Clover Flower Extract, Hyaluronic Acid, Caffeine, Chinese Skullcap and Pea Sprout Extract – all natural, but with maximum efficacy at improving hair health. Trust Grow Gorgeous to re-invigorate your locks in no time at all with your choice of serum. Fashions Finest love the devine scent and overall great results this serum offers, working hard for your hair.

Maximise Recovery With Magnesium


Photo by Sparkle PR

After a hard day at work, or a hard gym workout, putting your body through its paces, treat yourself to a nice relaxing bath to soothe your muscles. Try Daytox Mineral Salt Bath at £4.00 per sachet.

Each sachet, tipped and desolved in your bath provides your body with the essential mineral Magnesium. Magnesium is absorbed through the skin as you soak in the bath and helps to relax and regulate muscle and nerve function, easing soreness and stiffness. A great way to unwind at the end of a busy day!

Post Shower Frizz-free Curls

Photo by Sparkle PR

The Only Curls Hair Towel at a cost of £15.00, is a manmade miracle for those of us with curly hair! The towel is made of microfibres which have been developed specifically for curly hair, offering  a simple solution for frizz-free curls after washing.

Hair is most fragile when wet and the uneven surface of a regular cotton towel roughens up cuticles and absorbs moisture from only the surface of the hair. Uneven cuticles and imbalanced moisture distribution results in frizz! This towel is small and quite thin, so not too bulky to carry in your gym bag, or overnight bag either. The 100% microfibre smooth yarns leave cuticles intact and absorb just the right amount of moisture for perfect frizz free curls every time! Try it! You will love it. We did!

Roll-on Perfume To Pack A Punch


Photo by Sparkle PR

For the ultimate quick-fix fragrance pack your Miss Guided 10ml Roll On Babe Power at only £8.00 a pop! This handy little spritzer fits easily into your gym bag, or handbag, so its there when you need it.

Key fragrance notes include a vibrant splash of grapefruit zest and sour cherry, sharpened with crisp apple and pink pepper. It may be small, but this fragrance packs a punch, and one application lingers all day - leaving a provocative lasting impression. The sign of quality when it comes to perfumes in our book.

Make The Most Of A Massage

Photo by Sparkle PR

A massage can support your wellbeing, as well as help to reduce muscle soreness and inflamation, relax your body, and make you feel great! If you don't have the time to get a massage, or are watching the pennies, you can still work wonders by giving yourself a massage with SheaMoisture African Watermint and Ginger Detox Bath, Body & Massage Oil  at a cost of £11.99 a bottle. This refreshing oil combines certified organic Shea Butter with African Water Mint & Ginger to rejuvenate and refresh your skin and tired muscles. The scent is deliciously invigorating, and it's also fair trade, so you can feel great about using it too!

This beautiful massage oil can be used in more than one way too! Pour into a warm bath to create a fragrant spa bath, Gently rub it into your skin after a shower or bath to restore moisture, or you can warm in your hands to use as therapeutic massage oil.

Korres Wild Rose Collection


Photo from Sparkle PR

Excitingly, Korres are launching a new collection of products, which is set to make its debut this month. The Wild Rose Collection packs a lot of goodness into all it's products, activating radiance with the power of Super Vitamin C and Wild Rose oil. Take the Korres challenge, and transform your skin, with reduced appearance of dark spots, wrinkles and skin fatigue after just one week. Your skin will see dramatically increased radiance and intensive brightening, giving you smoother and younger looking skin. All this wrapped in a new, and ultra- fresh scent.

Enjoy discovering products which work as hard as you do every day, and love reaping the rewards with your beautiful and healthy skin, hair and body.

What do all women crave? Luscious, healthy-looking hair but hormonal changes post pregnancy or during the menopause can sometimes cause hair loss and leave ladies in despair at their thinning or lifeless hair.

The brand new hot chocolate which promotes hair growth!

Whether it’s a half-up hairdo, a long braid, a wavy style or a straight, layered cut, long hair has been a favorite trend amongst both men and women for thousands of years.