Wednesday, 27 October 2021 12:34

Celebrate World Vegan Day in Beauty

Can you believe November is already around the corner? The very start of this month is not like any other day, it is World Vegan Day. To celebrate the day and make the first step towards veganism, we have collected some of our vegan favourites beauty alternative

World Vegan Day beauty swaps. Ph. Polina Tankilevitch, PexelsPh. Polina Tankilevitch, Pexels

World Vegan Day falls every year on the 1st of November all around the globe and celebrates the benefits of veganism for both people and the environment. Even if you are not planning to switch to full veganism, making some changes in your everyday routine will make a big difference for the planet.


Your New Vegan Routine From Head To Toes

Here is a collection of tried & approved vegan products to embrace the meaning of World Vegan Day and inaugurate your conscious beauty journey.


Only Curls Curl Cleansing Shampoo Bar (£12)

Only Curls Curl Cleansing Shampoo Bar, World Vegan Day beauty swaps

We all agree on the fact that solid products cut wastage, hence are good for the planet. Only Curls shampoo bar is specifically for curly hair, and its balance of natural oils, emollients and gentle sulfate-free surfactant makes it moisturising and effectively cleansing at the same time. Available online.

SOS Cleanse (from £5)

SOS Serum - SOS Cleanse, World Vegan Day beauty swaps

SOS Serum is a guarantee particularly for sensitive skin, this is why you might have seen it many times on Fashions Finest.

SOS Cleanse is a gentle soothing face cleanser that clears the pores, dissolves makeup and gets rid of pollutants. It has a soft gel-like texture that is kind to the skin because free from alcohol and acidic ingredients.

Sugar Coated Full Body Hair Removal Kit (£14,99)

Sugar Coated Full Body Hair Removal Kit, World Vegan Day beauty swaps 4

Hair removal can be sweeter with Sugar Coated, an ethical approach to total body and face waxing all year-round.

Sugar Coated Full Body Hair Removal Kit is 100% vegan and natural; it is simply made of water and sugar. Sugar! It explains the name. Waxing can be a sticky mess but Sugar Coated formula is water-soluble and biodegradable ensuring that it is easier to wash off from home surfaces. The kit comes completed with washable and reusable strips so that your waxing experience at home is fully sustainable.

Embryolisse Lait-Crème Concentré (£13)

Embryolisse Lait-Crème Concentré, Wolrd Vegan Day beauty swaps
A brilliant multi-tasker, a 5-in-1 product that ave plenty of use in your skincare regime. Embryolisse Lait-Crème Concentré turns into a moisturiser, a primer, a makeup remover and a face mask. Embryolisse's formula with fatty acids is made to restore skin balance. It nourishes dry areas and protects your skin from environmental stress for fresh, plumped and dewy skin every day. Available online.

SOS H2O Day Cream With SPF 30 (from 5£)

SOS Serum - SOS H20 Day Cream, World Vegan Day beauty swaps

You can ensure you are protecting your delicate skin from harmful UVA and UVB rays while caring about the environment with SOS H2O Day Cream with SPF 30. A lightweight and non-greasy cream with a sophisticated formula enriched with grape stem cells, white truffle and low-density hyaluronic acid. It protects your skin from sun rays, fights premature ageing and intensively hydrates the skin. As we love multi-purpose products, we cannot skip this face cream. It can be used overnight when you run out of your night treatments.

IKON Eau de Parfum (£60, The Fragrance Shop)

IKON 906 sustainable Eau de Parfum, World Vegan Day beauty swaps

Aftershaves and perfumes are personal signatures but for a piece of luxury is not worth leaving a permanent mark on the planet. IKON, available at The Fragrance Shop, is built upon the idea of a scented holistic experience with sustainable packaging and ingredients. Simplicity and purity transpire from the numbered nomenclature and minimal glass bottle.
Take IKON 906, an intriguing and intoxicating Eau de parfum with warming nutmeg and pepper on the top of a heart of sensual ylang-ylang, vanilla and surprising tobacco.

Get ready to start your vegan journey on 1st November or earlier. Shop Fashions Finest's favourite and find more alternatives in our vegan beauty section.

Published in Blog
Thursday, 21 October 2021 17:29

Tom Van Der Borgh - 'Time for love'

Tom Van Der Borght's SS22 collection presented at the festival of Hyères,

Published in Fashion

Born to perform - thanks to its theatrical founders - AKT, an upmarket natural deodorant, is hitting all the right notes as it secures £1.5 million in funding from Stonebridge, the digital-first consumer brand investment firm headed up by DTC entrepreneur James Cox. 

Published in Beauty

C’RIBBE (read [ker-rib-be]) is the creation of James Douglas, the founder. The name is inspired by the Caribbean which is at the very core of the brand.

Published in Fashion
Saturday, 16 October 2021 10:35

The Fragrance Shop's Happy House

In honour of World Smile Day The Fragrance Shop hosted an event loaded with all the positive energy and affirmations we are sometimes simply lacking in our hectic everyday life. 

Under the motto ‘Spray a Little Happiness’, a beautifully aesthetic, calm and safe environment aka the ‘Happy House’ was constructed to showcase various new perfume releases alongside different live events the attendees were free to partake in.

 

Getting the opportunity to reflect on their inner self, actively work on their body, expand their knowledge on crystals, or simply relax with an evening cocktail alongside some blasting music.

The saying ‘good vibes only’ was reflected in every little detail and not only plastered on numerous signs on the walls throughout the premises. Early risers were able to start their day off with an exclusive workout conducted by professional fitness instructor Mr Oliver Lee. After boosting all those endorphins, it was time for a live recording of renowned British entrepreneur Poppy Jamie’s podcast Happy Not Perfect. The show dives into the everlasting question what it is to be human and how we can ultimately thrive from the inside out. Be it mental health, physical health, or business guidance, Jamie always tries to get the most out of her guests and pass on precious life advice to her devoted retinue of listeners.

  Poppy Jamie (on the left hand side) and Sharmadean Reid (on the right) during their discussion.

This episode’s guest was Sharmadean Reid, chief executive and founder of The Stack World, a networking platform for women that originally launched with a focus on the beauty industry as a new way to book services and economically empower independent beauty and wellness professionals. Though over time it evolved to cover a far wider range, branching into different areas that are compiled in a five-pillar model, namely: beauty, wellness, business, culture, and society. It is all about encouraging ambitious women to achieve higher ground whilst forming an interconnected entrepreneurial community of like-minded people. She also founded WAH Nails, so this woman knows exactly what she is talking about when it comes to setting up a business and working on one’s self-development at the same time. Throughout the roughly 45-minute-long talk young women in the audience were seen nodding their heads in agreement upon many things Reid so well versed expounded. Topics circled around feminism, self-confidence, procrastination, how to deal with writers blocks etc. Both revealed some personal experiences and tricks to cope with these issues. Thus, the discussion midst a small audience felt very intimate and insightful. Sharmadean described her life by means of a metaphor, saying: 'I see my life as a theatre and the people close to me are the spectators.' She advised that one sometimes must 'move some of them into another row further back if you feel they negatively impact you' and 'in life people sometimes also naturally move in and out of the front row of your theatre, and that is okay!', thereby expanding upon this figurative simile, which she picked up again from time to time throughout the whole discussion. In the end the audience was able to ask her some questions themselves that might have popped up in their heads. It was a lovely experience listening to these two very adept and open-minded women, every single listener was surely able to take something applicable for their own journey from it. The live recording of this episode will shortly be uploaded to Spotify under the following link:

So, give it a listen and whilst you are at it, peruse The Stack’s Newsletter completely free of charge.

Then it was time to literally spray a little happiness, by a run through of some of the most anticipated perfume releases within the industry. One thing is clear, all of them have a rich background history, bestowing it myriad personality and a story to keep in mind when you are putting them on. These fragrances are not merely about smelling good anymore but evolved into offering yet another component for customers to identify with and express one’s own personality a tat more. Since our sense of smell is amongst the most important senses we possess, the fragrance we wear says a lot about us. Your scent is one of the first things people notice about you, so it's important to make sure it is representing who you are.

KON's minimalistic sustainable packaging bestow the perfume a natural and grounded feeling.

First let us start off with a real game changer, IKON. This brand makes it their mission to continuously transform the market in terms of sustainability and cruelty free fragrances, composing each note with a natural mindset. The packaging is made of recycled composable paper, bottles are made from a light durable glass that does not jeopardise the longevity of the scent. Once owned, you can get them refilled at your local Fragrance Shop, avoiding unnecessary consumption of resources. Only responsibly sourced, natural as well as vegan key ingredients and materials are used. On top of that IKON manufactures locally, thereby further reducing CO2 emissions. The brand features six eaux de parfum in total, coming in 100ml size, all reasonably priced at £60 each. They contain 18 percent fragrance concentration, making it very long lasting.All their names are made up of number combinations, referring to the dates the responsive fragrance was created.  A wide range from slightly sweet to stronger balanced notes should provide something for every taste, especially because they are gender neutral, and who does not love a scent made for icons that you can share with your better half?

Hailey Bieber is the current face of the campaign, pictured next to crystal clear water. Likewise the bottle comes in a vibrant turquoise, embellished with the classic golden Versace Medusa head.

Versace Pour Femme Dylan Turquoise is the ultimate new floral and fruity summery fragrance for women. A spray can easily export you to faraway beaches where the deep blue ocean and hot yellow sand dunes meet. But make no mistake, it certainly is the perfect summer fragrance, nonetheless it concurrently is the perfect winter scent. Why? The indulging top notes of Lemon, Pink Pepper, Mandarin, Orange, and Jasmine create a wonderful mood boosting effect to mentally battle those frigid and gloomy winter days, transforming you to other places in a time when it is unfortunately still not as easy as it used to be to actually travel abroad. Escapism compressed in a bottle!

The intense version (as seen on the right) comes along slightly darker in colour and a little more spicy than the original, a perfect go to for evenings. Both flacons are designed to be refillable, by means of an innovative refill system, reducing its overall environmental impact.

Next on we have some news on the Armani front, My Way is the latest female scent by Giorgio Armani, joining in the ranks of established classics like the different Sí variations. Lots of musk, vanilla and white flower tones unveil for hours on end throughout the day. As the name suggests, the scent is supposed to encapsulate authentic experiences and encounters around the world, what exactly is associated with the top, heart and base note depends on how you have and are currently living your way. The short campaign film of the same name stars actress Adria Arjona and captures various meaningful encounters and adventures she makes during her travels through Tokyo, Sevilla, Thailand, and India. The deep blue rounded cap symbolises our planet earth, while the golden ring around it represents the journey around it.

UK based retailer Missguided on the other hand is rather new to the game in comparison, with their first ever launch having been in 2017. Due to their young target audience the perfume line is budget friendly, priced at £28 each. Though inexpensive they can most certainly keep up with pricier competitors. In accordance with their clothing style the packaging comes off distinctly youthful, all scents are bottled in metal cans alluding to fizzy drink cans. Each fragrance has a different empowering meaning behind it, reflected in its respective names, the likes of chill babe, babe dreams, babe power, babe night, and babe oud. Choose your can in accordance with the occasion and pair it with the right-hand cleanser to farther stay safe during times when it is more than ever important to keep those hands clean when out and about.

A campaign based on abundant florals and a soft pale colour coordination reflect the ingredients and smell.

Since celebrity fragrances have been all the range throughout the last few years, we end our quick rundown with two of them. Singer, Songwriter, and actress Ariana Grande just recently launched her amber floral fragrance God Is A Woman. A very soft, fruity, and sensual female scent that easily runs chance of becoming slightly addictive. This one is also big on aiding to shift a sustainable approach into the mainstream. 91 percent of the ingredients are naturally derived, 100 percent vegan (as Ariana is herself), cruelty free and all wrapped up in a reusable holder, made from 60 percent plant-based materials and a recyclable carton.

Ariana Grande's God Is A Women in the front on the right hand side, Jennifer Lopez's One in the back.

Jennifer Lopez is an old hand in the business, having released several distinctive perfumes. The latest being One, a sandalwood and nut dominated scent with hints of peach and coconut, creating a wonderful balance between strong woods, moss, as well as hints of patchouli and light, sweet fruitiness of a bright pink pepper burst, delicate florals, Jasmine and suede. All culminating in a harmonic peace inducing smell to linger on your skin.

On a closing note, The Fragrance Shop also gave space to Rays of Sunshine, a children's charity with the admirable endeavour to brighten the lives of seriously ill children across the UK. They are always on the lookout for engaged committed people to support their cause by doing something that fits your timetable but would mean the world to one of those kids. Be it fulfilling a wish for a new toy, driving to Disneyland, going to see a movie in the cinema, or simply donating. You have the power to get someone to smile and that is after all what World's Smile Day is all about.

A fitting scent that makes you feel comfortable, while ensuring to reflect your own sense of self ultimately has the power to positively enhance how you carry yourself. Having such a profound influence, we at Fashions Finest conceive it as a full holistic experience and strongly advise everyone to pay a visit to The Fragrance Shop, get a customised consultation and look for a new winter season scent, if not for yourself maybe be an early bird this year and grab a bottle for your loved ones as a Christmas present.

Published in Blog

Farhad Re drew his inspiration from current events: fascinated by the conquest of space, he imagined a modern woman, conquering the world, while connecting her to her Roman origins, like a vestal of the future...

Published in Fashion

Taipei Fashion Week officially started its multimedia fashion show on the 7th of October in Ambi Space One at the Songshan Cultural and Creative Park.

Published in Fashion
Friday, 08 October 2021 13:38

Lemuel MC, the sustainable beauty of linen

A cool breeze on bare skin in summer, a warm hug in winter. Linen is the fabric chosen by Marta Cernovskaja for her brand Lemuel MC with sustainability and transparency at its core.

Published in Fashion

Fast Fashion is so last season, meet Aqua & Rock a high-quality premium sustainable fashion and lifestyle brand.

Aqua & Rock sustainable fashion brand London

Their motto ‘Where ethical meets aesthetic’ hits the spot. Too often people still associate sustainability with strong limitations and unsightliness. Aqua & Rock surely prove this to be a false prejudice.


If you think sustainable fashion must have a dated aesthetic and cannot possibly look stunning and modern without any compromise, then read on to get to know this brand and pay their new flagship store in Covent Garden a visit when your interest is sparked.

Aqua&Rock sustainable fashion brand opens flagship store in Covent Garden LondonAn interior collection consisting of lamps and vases uses naturally sourced materials. All items are one of a kind due to the variable key components of wood grain, natural sand, clay and alpine hay, which naturally do not appear uniform. Furthermore, they are carefully crafted by hand.

This store is unique, since every little detail, down to the lamps, hangers and even drinks is produced 100% sustainable and guilt-free, reflecting the genuine dedication and passion behind the brand. Aqua & Rock was established in 2019 and has been driving forward innovative concepts for ethical fashion ever since. Everybody is more than eager to put a ‘sustainable’ stamp on their clothes now with younger generations, especially Gen Z becoming ever more aware of shortcomings and accordingly concerned about our planet’s future. 'Green washing’ developed to become a huge issue. Customers are getting blatantly misinformed about the background of their goods and continue to shop with a false sense of righteousness. We all know those high street companies for instance, that suddenly hop on the bandwagon by realising an allegedly sustainable line when we honestly ask ourselves: who are they trying to fool? Huge fast-fashion retailers aim to transform their il repute, however, in the end, merely a minority can really state that their company meets the necessary regulations in all areas. Founder Dea Baker and her team instead showcase what true passion and competence in the industry can look like. That is why they also deservedly won the award for “Innovator” of the year at the Drapers Independent Awards 2021 this September.

Aqua&Rock sustainable fashion brand opening eventThe Blue Thetis Trench Coat pictured at the front is a centrepiece of the 2021 collection. It incorporates wooden buckles and is made from 100% organic cotton.

Each piece of the latest collection is designed to be ‘seasonless’, so it can be reworked according to season and mood. Not only can they be either composted, recycled or biodegraded, but also include the use of fertiliser to support organic farming. The main concept is based upon a bio-circular model with four components, them being: organic, natural, recycled, and upcycled. All the resources like wood, hay, leaves, cotton, hemp, and flowers are organically grown. Wood, aloe vera, cotton, hemp, wool, as well as the colouring are naturally sourced. Existing materials are updated and reinvented within the upcycling process.

The model is designed to avoid the use of chemicals during manufacturing. Aqua & Rock have even created their own sustainable fabric dubbed 'Aqua Triblend', which is inspired by the French riviera. Among organic cotton, it incorporates recycled plastic and upcycled clothing. With overwhelming numbers regarding beef consumption, the brand saves the by-product of the meat industry from organic farms. Thereby, waste that otherwise would hit the landfill sites is further minimised.

According to Baker this variant of recycled leather is even more sustainable than buying vegan leather, which many people would never assume.

And that is by far not all, since the leather is going through a 'Wet-White' process it is completely free of chrome and other harmful chemicals. So, it is not only better for mother nature, but also for our own bodies. Due to this way of production the Ecotan leather items can be sent to their organic fertiliser partners. After being turned into organic fertiliser it is then used to fertilise fields and plants on organic farms, resulting in the regrowth of organic harm-free vegetation. In being reverted back to nature the bio circle is closed, ending where we started, the animal, which can gaily graze on these natural fields again.

The collection has been designed and produced in the UK, no sweatshops or underpaid labour included in any form, that the customer can be certain of. All pieces of the 2021 collection come in muted colour tones like brown, mint, white, and crème, all easy on the eyes and extremely versatile, giving customers lots of room for creative combining.

British musician Elle L gave the attendees an exclusive glimpse into her new single 'Hoping'. She took on the role of first brand ambassador because she is personally very passionate about the subject in all areas of her life and wants to advocate for less waste. As a public figure, she feels like having a responsibility to inform and positively influence others to have an impact on a larger scale and act as a role model for younger people. She aims to actively contribute to 'leaving a legacy for future generations' by not only talking about it but committing to an accordingly lifestyle.

Aqua & Rock opens flagship store in Covent Garden, London

Fashions Finest thinks this store is a great addition to the Covent Garden area and will hopefully attract lots of new customers to join forces with for a better world. Supporting this goal by shopping for beautiful clothes does sound dreamy, right? Yes, it is actually that easy to partake and conduce a little bit. Maybe this shop will be a starting point for some people to become more immersed and engaged in sustainability in other areas of their everyday life as well. Aqua & Rock officially opened their doors on the 27th of September, a visit is not only highly recommended but a must for everyone interested in sustainability and all its facets. The power for real change lies in our consumer behaviour, supply and demand regulate the market after all and progressive brands like Aqua & Rock are successfully leading the way in a current turnover. The aim does not have to be a Utopia!

Published in Blog

Lifestyle brand for wooden watches, gifts and accessories, has launched its first jewellery collection, made from the brand’s signature wood details mixed with traditional metals.

Published in Fashion